Amazon Small Business Day Sale 2019: Record participation by MSMEs! Over 1,200 sellers witness their highest sales ever

Amazon Small Business Day Sale 2019: In the recently organised, Amazon Small Business Day Sale 2019, record participation from thousands of MSMEs, SMBs, Artisans, Weavers and Women Entrepreneurs was seen. They showcased their largest ever selection of products. Moreover, businesses from over 3,300 pin codes received orders from customers during Small Business Day.

Over 1,200 sellers witnessed their highest sales ever on Small Business Day.

Amazon.in concluded the biggest ever Small Business Day organized on December 14, 2019.

Amazon.in/Karigar

Artisans and Weavers who sell their unique handmade collection through the Amazon.in/Karigar store witnessed a growth of 2.5X during Small Business Day.

Amazon Saheli

Women Entrepreneurs selling from Saheli program witnessed a growth of 1.7X. Similarly, brands and start-ups under Launchpad program grew by 1.4X over their average sales during the one day shopping extravaganza.

Commenting on the record participation during Amazon Small Business Day Sale 2019, Gopal Pillai, Vice President, Seller Services, Amazon India said, “At Amazon India, we are committed to ensure that sellers are equipped with a comprehensive suite of services that helps them reach consumers from across the country. Through Amazon Small Business Day, we are delighted to have offered thousands of Small Businesses on our marketplace with an opportunity to showcase a wide range of unique and distinct products to customers from various parts of India. Every seller who participated grew significantly during this unique shopping experience that we created for our customers and sellers.”

Gopal further added, “Furthering our commitment to SMBs in India, we have curated SMBhav and we are bringing together stakeholders and experts across business, technology and policymakers to discuss, share and inspire hundreds of thousands of SMBs, start-ups and micro entrepreneurs to adopt and benefit from online selling.”

Customer response and preferences:-

- Sellers from over 3,300 pin codes received an order on Small Business Day

- Blue Pottery products sold during Amazon Small Business Day received orders from 13 states and 30 cities

- Customers from over 16 states and 40 cities ordered for Block printed Dohar & table runners

- Winter Theme store on Launchpad observed 1.3X growth and Eco-friendly store observed 1.8X growth versus average sale day

- Some of the top-performing categories during Amazon Small Business Day were Wireless, Furniture, Electronics, Beauty, Jewelry, Apparel and Kitchen.