Amazon pushes for Amazon Pay in new 'Super Value' sale on consumer products

Key Highlights

• Amazon has announced another sale on its 'Super Value store.'
• The sale began on September 1 and will last up till September 3.
• Cashback up to Rs 1200 is available only for those who pay via ICICI bank accounts.

The Indian e-commerce giant, Amazon, is back with another sale on its consumer products with its ‘Super Value’ store.

The sale which begins today, September 1 will last up till September 3. Customers who patronize the Amazon sale will get ‘Super Value’ cashback up to Rs 1200, the company said.

However, customers will have to install Amazon Pay wallets to avail of the cashback. Moreover the highest cashback is available for those who shop for Rs 5000 or more only with ICICI credit, debit cards and netbanking.

Cashback for all customers who spend between Rs 1500 and Rs 2999 will be eligible for cashback of Rs 100. While those who shop via payments through ICICI bank will get Rs 300 cashback, the company said.

Further promoting its e-wallet platform, Amazon is offering another 10% cashback if customers shop with their Amazon Pay balance.

Amazon will offer up to Rs 200 back for those who make purchases only using Amazon Pay during the offer period of products listed in the Super Value Day Store or from Amazon Pantry Store.

“The offer is applicable on order worth Rs 500 or more placed during the offer period, 10% cashback of up to Rs.200 per customer. The customer will receive cashback in the form of Amazon Pay balance issued by Qwikcilver Solutions Private Limited, which would be added to the Amazon account by 15th October, 2017,” Amazon said.

The push for its mobile wallets comes after a report by Deloitte said, “Despite now accounting for 10% of the overall transaction volume in India, mobile wallets form less than 1% of the transaction value.”

On ‘cooking essentials’ the company is offering up to 40% off while on food, snacks and beverages up to 20% off. Deals are also available on laundry and detergents, household supplies, diapers, bath and skin care products, makeup, pet supplies and health products.

Also Read: Adoptions rise but mobile wallets still less than 1% of all digital transactions