Amazon Pay launches cash-load at doorstep

US-based e-commerce giant, Amazon, on Friday launched its ‘cash-load at doorstep’ service. It has been touted to now make loading cash in customers’ Amazon Pay balance and cash on delivery payments ‘hassle free’.

With Amazon Pay customers can add cash to their Amazon Pay balance account from their doorstep.

“This feature is in addition to the existing facility of adding money to their accounts using their bank accounts and credit/debit cards,” Amazon said.

When paying cash for their cash on delivery order, Amazon customers can ask the delivery associate to add the leftover change or provide additional amount up to Rs 10,000 to be added to their Amazon Pay balance.

“Amazon Pay balance offer customers a faster and more convenient way to pay, without sacrificing on the safety and assurance that they expect of Amazon,” the company added.

“The services enable customers who are comfortable with only cash to purchase from digital product categories which they could not buy from earlier. For the Amazon marketplace where these digital categories are sold and for merchants who accept Amazon Pay, this service significantly expands the addressable customer segment,” Amazon said.

The cash-load service is available across India at all pin-codes where Amazon logistic services delivers.

“We continuously seek to enhance our customers’ payment experience and increase their preference for digital payments. With Amazon Pay cash load, customers across India can now easily load cash at their doorstep once and pay digitally henceforth.  1 in every 3 of our cash paying customer has already begun using the service and getting its benefits,” Mahendra Nerurkar, Director Amazon Pay said.