Chinese e-commerce giant Alibaba generated $3 billion in five minutes of its annual 24-hour online shopping sale on Sunday with Apple, Xiomi featuring among the top brands.

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It recorded the purchases of products worth $10 billion in the period of little over an hour.

Last year, Alibaba recorded $25 billion in the sales of 24 hours.

Alibaba Group Executive Chairman Jack Ma was present at the gala night for countdown to the Global Shopping Festival 11.11 here.

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Los Angeles, Tokyo and Frankfurt were among the global cities that saw orders being placed for goods ranging from diapers to mobiles