Airtel rolls out IQ video platform; to help enterprises build video streaming business at low cost

Reported by Gorav Khosla

Telecom operator Bharti Airtel on Tuesday announced its Video Platform as a Service offering -  Airtel IQ. Airtel IQ is a cloud communication vertical.

The platform is starting in India, Nepal, Bangladesh, Sri Lanka, Middle East. Around 50% customer base will be from India and 50% from outside.

Talking to Zee Business, Adarsh Nair, Chief Product Officer, Bharti Airtel said Airtel IQ Video help enterprises build a video streaming business at low cost.

Content lifecycle management, subscriber management, monetization, storage, multi-platform support, and customer service all to come in one package, he added.

He also mentioned that over 150 enterprise customers like HDFC, Kotak Bank, Swiggy, Zomato are part of this. Airtel IQ provides 500 plus calls, 30 TB handled by the platform.

He also mentioned that video is the new fuel. India's OTT market is slated to grow.

Nair further said: "We're ambitious for revenue target. We have 3 customers as of now, will grow further definitely."

However, he denied revealing more numbers on the same.

See Zee Business Live TV Streaming Below:

Airtel IQ, a cloud-based omni-channel communications platform, enables brands to strengthen engagement with customers through timely and secure communication.

Airtel IQ eliminates the need for multiple communication platforms for different channels. With just a slice of code, businesses can embed communication services such as Voice, SMS, IVR, Video in their applications and digital properties across desktop and mobile, all through a unified platform.