Key articles:

  • Airtel announced a partnership with mobile phone manufacturer, Celkon
  • To offer a full touchscreen 4G smartphone at an effective price of just Rs 1,349
  • To avail of this offer, a customer needs to make a down payment of Rs 2,849 for the 4G smartphone and make 36 continuous monthly recharges of Rs 169

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Bharti Airtel (Airtel) on Monday announced a partnership with mobile phone manufacturer, Celkon, to offer a full touchscreen 4G smartphone at an effective price of just Rs 1,349.

The partnership is part of Airtel’s ‘Mera Pehla Smartphone’ initiative, under which Airtel plans to collaborate with device manufacturers to bring smartphones at the price of a feature phone.

The ‘Celkon Smart 4G’ (which has a current market price of approximately Rs 3,500) comes with a four inch touchscreen, dual SIM slots and FM radio. The Android powered 4G smartphone offers full access to all apps on Google Play Store, including YouTube, Facebook and WhatsApp, the company said in a statement.

The device will come preloaded with MyAirtel App, Wynk Music and Airtel TV to add to the online experience of customers. It comes bundled with a monthly pack of Rs 169 from Airtel, which offers generous data and calling benefits.

Features/Specs of Airtel Celkon 4G Smartphone 
Model
Celkon Smart 4G
Screen
4” full touch screen enabling a great video, online and social media experience 
Operating System
Android v6.0 (Marshmallow). An open ecosystem that offers access to all apps on Google Playstore including YouTube, WhatsApp, Facebook and much more
Preloaded Airtel Apps
My Airtel App, Airtel TV, Wynk Music that offer digital self-serve and exciting digital content 
Processor, Battery
1.3 GhZ quad core processor, 1500 mAh battery
RAM
1 GB, allowing smooth running of multiple applications
ROM
8GB (expandable upto 32 GB, offering ample storage for multiple apps, songs, pictures and video)
SIM
Dual SIM Slots (both Open)
Camera
Dual Camera. Rear – 3.2 MP and Front – 2 MP 
Network support
4G VOLTE /3G/2G offering seamless voice and data connectivity over Airtel’s nationwide network
Connectivity
Wi-Fi, Bluetooth, GPS
Others
microUSB 2.0 port, FM Radio, MPEG 4 video support and Smart wakeup

Raj Pudipeddi, Director – Consumer Business and CMO, Bharti Airtel said, “We are pleased to partner with Celkon in our endeavour to bring affordable smartphone options to the market and build an ‘open ecosystem’ of low cost devices. Celkon has strong brand affinity and deep distribution in southern Indian markets, and our partnership will enable us to serve a large set of customers with this affordable smartphone proposition. Airtel’s ‘Mera Pehla Smartphone’ proposition has received an extremely positive response from customers and we look forward to bringing more device partners on-board in the near future.”

To avail of this offer, a customer needs to make a down payment of Rs 2,849 for the 4G smartphone and make 36 continuous monthly recharges of Rs 169. The customer will get a cash refund of Rs 500 after 18 months and another Rs 1,000 after 36 months, taking the total cash benefit to Rs 1,500.

In case the customer does not wish to opt for the Rs 169 bundled plan, she or he has the flexibility of doing recharges of any denomination and validity as per individual requirements.

However, to claim the cash refund benefit, recharges worth Rs 3,000 must be done within the first 18 months (to claim the first refund installment of Rs 500) and another Rs 3,000 over the next 18 months (to claim the second refund installment of Rs 1,000).

The ownership of the smartphone is completely with the customer and there is no need to return the device to Airtel or Celkon at any point to claim the cash benefit.

‘Celkon Smart 4G’ is available at all leading mobile stores. Customer can purchase the smartphone from any of these stores and get the prepaid recharge done from any Airtel retailer. After sales support for the device will be provided by Celkon through their service network.

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