Airtel and Google cloud forge strategic alliance for cloud advancement and AI innovation

Bharti Airtel ("Airtel") and Google Cloud have announced a long-term collaboration  to revolutionise cloud adoption and AI integration in India. The partnership aims to deliver enhanced cloud solutions to Indian businesses, accelerating their digital transformation journey.

Driving cloud adoption and AI solutions

This strategic collaboration will see Airtel offering a suite of Google Cloud solutions, catering to over 2,000 large enterprises and a million emerging businesses. With the Indian public cloud services market expected to soar to $17.8 billion by 2027, according to IDC, this alliance is poised to address the burgeoning demand.

Uniting connectivity and AI expertise

Combining their respective strengths in connectivity and AI technology, Airtel and Google Cloud will develop industry-leading AI/ML solutions. These solutions will be trained on Airtel's extensive data set, offering advanced geospatial analytics, voice analytics, and marketing technology solutions.

Integration and managed services

Airtel has also developed an end-to-end IoT solution for the utility sector, integrating connectivity, Google Cloud services, and application software. To support its cloud-based solutions business, Airtel has established a managed services center in Pune, housing over 300 experts extensively trained in Google Cloud services.

Leadership perspectives

Gopal Vittal, MD & CEO of Bharti Airtel, emphasised the importance of cloud and AI solutions in India's digital transformation journey. He expressed excitement about partnering with Google Cloud to offer secure and scalable solutions across various sectors.

Thomas Kurian, CEO of Google Cloud, hailed the collaboration as a significant step in accelerating cloud and AI adoption in India. He highlighted the potential to explore transformative solutions that enhance customer experiences.

Unlocking potential with Gen AI

Airtel will leverage Google Cloud's gen AI capabilities to enhance customer experiences across its mobile, broadband, and digital TV offerings. Additionally, these capabilities will optimise internal processes and extend to Airtel's B2B customers in India and globally.

The collaboration between Airtel and Google Cloud is poised to redefine cloud adoption and AI innovation, driving India's digital evolution forward.