Bharti Airtel on Wednesday announced the acquiring of equity stake in financial technology startup – Seynse through its subsidiary Bharti Airtel Services.

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“Seynse has built a proprietary credit engine and advanced machine learning capacity to serve customers,” Airtel said.   

Seynse, which is pronounced as – Sense, has created a digital lending platform ‘Loan Singh,’ which enabled easy loans for credit-worthy yet underserved borrowers.

Harmeen Mehta, Global CIO and Director – Engineering, Bharti Airtel said “Over the years, Airtel has developed strong in-house data science capabilities that enable us to serve our customers better. Seynse’s advanced credit scoring algorithms based on multiple sources and digital analytics will add immense value to our innovation factory.”   

Commenting on the deal, Gourav Jaswal, Director, Seynse said, “We’re privileged to have Airtel as a partner in our growth journey and look forward to gaining from their deep understanding of the Indian customer. This partnership will give Seynse the opportunity to innovate for a much wider audience and add to its product portfolio.”

“We look forward to working with the passionate team of professionals at Seynse to bring targeted products and solutions to our 270 million plus customers,” Mehta added.