AirAsia to launch 'cinematic-in-flight' experience for movie-goers in selected theatres

The Malaysia-based low-cost carrier AirAsia has announced its “cinematic in-flight” experience for movie-goers in India to selected cinemas nationwide to showcase its diverse and unique destinations as part of the movie-goers experience.

Under the campaign, AirAsia collaborates with Qube Cinemas aiming to enhance its outreach via more than 130 cinemas across 12 Indian cities over the next six months. Movie-goers will also stand the chance to win AirAsia flights to anywhere across its network. During this period, AirAsia will also be collaborating with more than 130 local travel content creators to showcase its destinations in Asia, Australia and more.

Air Asia has been active in the Indian aviation industry since a long time, primarily connecting Indian cities with key destinations in ASEAN region that are Kuala Lumpur, Malaysia and Bangkok.

The airline also recently won the prestigious World’s Best Low Cost Airline and Best Low Cost Airline in Asia awards at the Skytrax World Airline Awards 2024, further cementing its position on delivering service excellence with affordable prices.

AirAsia’s chief commercial officer Paul Carroll expressed his gratitude over the support of Indian travellers for its growth in the Indian market.

“AirAsia is grateful for the support of our guests in India, which has made us the largest foreign airline by network in the country. Since early 2024, we have expanded our network in India with 10 additional routes, bringing the total to 26 routes from India to Malaysia and Thailand. Operating over 20 daily flights across 16 cities, AirAsia counts as one of the top airlines with the highest number of weekly flights to and from India.” He stated

It will also launch new flights from Guwahati, Kozhikode, and Lucknow to Kuala Lumpur, and Tiruchirapalli to Bangkok in the coming weeks.

“Our efforts in India reflect AirAsia’s long-term vision of recognising the country as a key growth market and advancing its aviation ecosystem. Through our global network, we will continue to support India’s tourism industry by promoting its travel gems to the world, leveraging the government’s free visa initiatives.”, he added.

Qube Cinema Chief Business Officer, Juhi Ravindranath, expressed enthusiasm for the campaign, highlighting the appeal to movie-goers and the potential to build brand momentum. The campaign aims to engage audiences across Qube Cinema's network screens and enhance the overall movie-going experience.

“The AirAsia team saw merit in the power of this medium and enthusiastically collaborated with us to create this cinematic in-flight experience. We are certain that this will appeal to movie buffs of all age groups and build the momentum for the brand.”, she stated.