Advertisers look to in-app games with $1 billion opportunity by 2020

Key highlights:

• India joined the world leaders in the gaming industry as it was ranked No.5 globally
• total game revenue in India is forecasted to reach as high as $1.1 billion by 2020
• In Q2 2016 the total downloads in the gaming industry was 1.6 billion

If it is one thing that can be noticed traveling in local train or bus home is that people are engaged on their smartphones either watching a movie or are playing games. Whether it is Candy Crush, Subway Surfer, Bubble Shooter, Temple Run or even the reinvention of the old board game Ludo which has made its way back on the mobile, people in India can be seen hooked on to some game or the other in their spare time.

India joined the world leaders in the gaming industry as it was ranked No.5 globally by game downloads in Q2 2016, according to an App Annie-Nasscom report. It is now just behind countries such as the US, China, Brazil and Russia. It further said that total game revenue in India is forecasted to reach as high as $1.1 billion by 2020.

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