Aditya Birla Health Insurance joins hands with Citibank

Aditya Birla Health Insurance Co. Limited (ABHICL) today announced its Corporate-Agency partnership with Citibank in India. ABHICL is the Health Insurance arm of Aditya Birla Capital Limited. The partnership will aim at "combining synergies to enhance the reach of health-based protection solutions to Citi’s consumer client segments", the insurer said in a statement. ABHICL will market its retail products with industry-leading features such as HealthReturnsTM, Chronic Management Program, etc. to suit the needs of Citibank customers.

Sharad Mohan, Head Retail Bank-Citibank said, “In line with our objective to provide best-in-class products for our customers, we have on-boarded Aditya Birla Health Insurance Co. Limited. With this partnership, we will be able to offer a larger product suite for our clients to choose from.”

Mayank Bathwal, CEO, Aditya Birla Health Insurance Co. Limited. said, “We are delighted to have Citibank, one of the most trusted multinational brands in the banking sector, as our 9th bancassurance partner. This collaboration is a further step towards strengthening distribution reach of ABHICL to cater relevant health protection solutions to the Citibank clients.”
Bhathwal added, “Product innovation, customer engagement, and technology prowess are the hallmarks of ABHICL, and our focus is to provide need-based health insurance solutions and sustain the trust of the customers of the bank”.

Aditya Birla Health Insurance Co. Limited is a joint venture between Aditya Birla Group and MMI Holdings of South Africa. ABHICL was incorporated in 2015 wherein Aditya Birla Capital Limited (ABCL) and MMI Strategic Investments (Pty) Ltd. hold 51% and 49% shares respectively. 

ABHICL's current product portfolio includes unique offerings including chronic care and incentivized wellness. The insurer recorded a gross premium income of Rs. 3,155 million in nine months of FY2018-19.