Ola Electric launches network partner program to boost EV adoption across tier 2 and tier 3 cities in India PAN India
Ola Electric launches its ‘Network Partner Program,’ onboarding over 600 partners to expand its EV footprint in tier-2 and tier-3 cities, aiming to accelerate EV adoption and #EndICEAge PAN India.
ZeeBiz WebTeam | Sep 26, 2024, 07:45 PM IST
Ola Electric, India’s largest pure-play EV company, has introduced the ‘Network Partner Program’ to drive electric vehicle (EV) adoption across India, especially in tier-2 and tier-3 cities where EV penetration remains low. With 625 partners onboarded and plans to reach 1,000 by the festive season, Ola aims for rapid expansion, targeting 10,000 partners by the end of 2025. This program offers a fast-scaling, low-investment model, positioning Ola as a leader in bringing the EV revolution to deeper urban and rural markets.
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Purpose
- Accelerate EV adoption across tier-2 and tier-3 cities
- Focus on urban pockets with low EV penetration
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Expansion Plans
- Onboarded 625 partners to expand sales footprint across India
- Plans to onboard 1,000 partners by the festive season this year
- Aggressive target of 10,000 partners by the end of 2025, across sales and service
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Strategic Benefits
- Requires limited investment from partners, enabling faster scale-up compared to traditional dealership models
- Expansion will increase the number of sales and service touchpoints to nearly 1,800 by the upcoming festive season
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Bhavish Aggarwal, Chairman and MD of Ola Electric
- Network Partner Program will expand Ola’s EV footprint into both urban and rural markets
- Plans to accelerate EV adoption with a target of 10,000 partners by next year
- D2C model has successfully driven sustainable business growth
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Sales and Service Expansion
- Seamless sales and after-sales service nationwide
- Will also be leveraged for the sales and service of the upcoming Roadster motorcycle portfolio
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S1 Electric Scooters
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Premium offerings:
- S1 Pro: Rs 1,34,999
- S1 Air: Rs 1,07,499
- Mass market offerings:S1 X+ (Rs 89,999), S1 X (2 kWh, 3 kWh, and 4 kWh models priced at Rs 74,999, Rs 87,999, and Rs 101,999, respectively)
Premium offerings:
- S1 Pro: Rs 1,34,999
- S1 Air: Rs 1,07,499
- Mass market offerings:S1 X+ (Rs 89,999), S1 X (2 kWh, 3 kWh, and 4 kWh models priced at Rs 74,999, Rs 87,999, and Rs 101,999, respectively)
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Roadster Motorcycle Series
- Roadster X: Prices start from Rs 74,999
- Roadster: Prices start from Rs 1,04,999
- Roadster Pro: Prices start from Rs 1,99,999
- Segment-first technology and performance features