JSW MG Motor India launches Windsor India’s 1st intelligent CUV with huge touch display

JSW MG Motor India launches Windsor, India’s first Intelligent CUV, at Rs. 9.99 lakhs. Offering smart design, luxury interiors, 331 km range, and an affordable BaaS ownership model, it redefines EV convenience.

ZeeBiz WebTeam | Sep 11, 2024, 10:36 PM IST

JSW MG Motor India has launched the Windsor, India’s first Intelligent Compact Utility Vehicle (CUV), at an introductory price of Rs. 9.99 Lakhs + Rs. 3.5/km for battery usage. The Windsor blends sedan-like comfort with SUV spaciousness, featuring an AeroGlide design, luxurious Aero Lounge seats, and a 15.6” GRANDVIEW Touch Display. Powered by a PMS Motor and 38 kWh battery, it offers 331 km of range. The unique Battery-as-a-Service (BaaS) program reduces ownership costs, while the lifetime battery warranty and free public charging enhance value.

 

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  • Introductory Price: Rs. 9.99 Lakhs + Rs. 3.5/km
  • Type: Compact Utility Vehicle (CUV)
  • Combines: Comfort of a sedan and the expanse of an SUV

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Key Features of MG Windsor

Key Features of MG Windsor

  • Aerodynamic Design: Innovative and futuristic AeroGlide design language

  • Interior: Spacious and luxurious Aero Lounge seats, Infinity View Glass Roof

  • Technology: 15.6" GRANDVIEW Touch Display for immersive entertainment

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BaaS (Battery-as-a-Service) Ownership Program

BaaS (Battery-as-a-Service) Ownership Program

  • Unique Offering: First-of-its-kind in India’s passenger vehicle segment
  • Cost Model: Rs. 3.5/km for battery usage, reducing upfront battery cost

  • Savings: Costs 40% of fuel expenses of conventional vehicles

  • Lifetime Battery Warranty: Available for the first owner of MG Windsor

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Additional Ownership Benefits

Additional Ownership Benefits

  • Free Public Charging: One year of free public charging via the eHUB by MG app

  • Buyback Program: 3-60 assured buyback plan (60% value retention after 3 years/45,000 km)

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MG Windsor Variants and Colours

MG Windsor Variants and Colours

  • Variants: Excite, Exclusive, Essence

  • Colours: Starburst Black, Pearl White, Clay Beige, Turquoise Green

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Market Impact and Vision

Market Impact and Vision

  • Milestone Vehicle: First product from JSW MG Motor India joint venture

  • Director’s Statement: Parth Jindal highlights Windsor as a groundbreaking innovation merging the benefits of a sedan and SUV at a disruptive price.

  • CEO’s Statement: Rajeev Chaba emphasizes the BaaS program's role in making EV ownership easier and more affordable.

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