IN PICS: How Audi urbansphere concept plans to offer a radical vision for future of urban travel
Space travel in the heart of the megacity: Audi says that its urbansphere concept offers a radical vision for the future of urban travel .
Designed in collaboration with customers, a high-tech interior sets a new benchmark for the passenger in-vehicle experience.
PPE technology platform with an electric drive system.
“In order to meet the demands of our Chinese customers, Audi’s design studios in Beijing and Ingolstadt worked together closely to jointly develop the Audi urbansphere concept car,” says Markus Duesmann, Chairman of the Board Management at AUDI AG and responsible for the Chinese market. For the first time, potential customers in China could also take part in the development process, contributing their own desires and perspectives as part of a process known as “co-creation”.
Automated driving technology transforms the interior, in which a steering wheel, pedals, or displays are notably absent, into a mobile interactive space that provides a gateway to a wider digital ecosystem.“In order to meet the demands of our Chinese customers, Audi’s design studios in Beijing and Ingolstadt worked together closely to jointly develop the Audi urbansphere concept car,” says Markus Duesmann, Chairman of the Board Management at AUDI AG and responsible for the Chinese market. For the first time, potential customers in China could also take part in the development process, contributing their own desires and perspectives as part of a process known as “co-creation”.