Whopping! Steelbird Helmets sales witness 40% jump! Over 9 lakh pieces sold in 3 months

It's a massive jump in the business of Steelbird. According to latest data details shared by the Asia's largest helmet manufacturer, it has recorded a growth of 40% in the helmets category. "Last year the sales figures were over 5 lakh helmets and this year the first quarter figures have shot up to 9 lakh helmets," a statement by Steelbird confirmed. "With the recent notifications by the government to improve the safety measures on road, market for branded ISI Helmets is getting mature, and this has led to increase in the sales figure of Steelbird," adds the state statement.

Reacting to the sales growth, Rajeev Kapur, MD of Steelbird Helmets, said, "The estimated demand for helmets is around 100 million pieces per annum and the good news is that the gap is being filled by those players who are conforming to the BIS norms, since after the enforcement of compulsory certification, manufacturing of any kind of two wheeler helmet not conforming to IS 4151:2015 will be an offence."

"Also recently, the transport commissioners of Tamil Nadu & Madhya Pradesh had instructed the two wheeler manufacturers and dealerships to make helmets mandatory on the purchase of new two wheelers for the rider as well as the pillion.  While our sales are soaring up, we are investing a lot on R&D to develop new products to meet the BIS norms and customer requirements covering the entire spectrum," Kapur added.

Catering to every customer

Rajeev Kapur says, “Our motive is to cover complete business pyramid which means mass customer to premium customer and the pricing will vary from Rs. 899 to  highest range which is Rs. 12,999."

Currently, Steelbird holds approx 38% market share in helmet industry with 3 plants and a manufacturing capacity of 22,000 helmets a day.