Want to buy Harley Davidson bikes at affordable price? Here is how you can

US-based cult bike manufacturer Harley-Davidson has announced plans to enter the used business segment and is currently piloting the concept in some of its dealerships.

Some of the company’s dealerships were already testing the concept for the last few months, Harley-Davidson India MD Peter Mackenzie said.

“We are currently piloting it in a few dealerships. And, we are very close to rolling out the programme, nationally,” he said.

“It (used bike’s business) will enable us to attract more customers. Secondly, to enable people, perhaps who cannot afford a new Harley-Davidson, but at least get the right Harley-Davidson experience through an authorised dealership,” he said.

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The company’s strategy is to be more accessible and more relevant to customers, he said, adding the “apparel segment” represents an important piece of strategy for growth. “So, we will be opening up more apparel stores in shopping malls so that customers connect and experience the Harley-Davidson brand.”

“That is a major piece of strategy in growing this year.”