Virtus Motors launches Alpha A, Alpha I electric cycles at starting price of Rs 15,999 - Check features

Virtus Motors has introduced the exclusive Alpha A and Alpha I electric cycles to mark its 7th anniversary. With the launch, the company is trying to address the cost gap between conventional cycles and electric cycles. "These two new models represent a significant leap in the field of electric bicycles, combining innovative features, affordability, and unrivalled customer satisfaction," the company said in a statement.

Alpha A and Alpha I have a fixed battery pack with an 8.0Ah capacity and promise consistent and long-lasting power for every trip. For a smooth and stable riding experience, both of the electric cycles have front suspension and disc brakes. Also, the single-speed design makes navigating a variety of terrains easier.

Alpha A and Alpha I have a single level of pedal assist and throttle that make it simple for riders to switch between modes depending on their needs and preferences. Both electric cycles have a 1-inch LCD display placed next to the throttle grips. It provides riders with real-time information, improving the riding experience as a whole. According to the company, it is a segment-first feature.

The newest models of electric cycles - Alpha A and Alpha I - will be available at Rs 15,999 for the first 50 customers, Rs 17,999 for the first 100 customers, and Rs 19,999 for the remaining consumers as part of a special discount during the launch.

According to the company, the price of these exclusive additions was originally set at Rs 24,999, 

During the debut period, the Alpha A and Alpha I electric cycles will only be offered via the official website of Virtus Motors. After the initial online offer, the models will also be made available on e-commerce platforms like Amazon.in and BajajMall.in as well as their dealerships in select cities.