TVS Motor and BMW Motorrad celebrates 10 years of partnership

TVS Motor Company and BMW Motorrad are celebrating their 10-year-long partnership. To commemorate the occasion, TVS Motor Company today announced the roll out of 150,000 unit of BMW Motorrad’s 310cc series of motorcycles. 

The motorcycle was rolled out from the TVS Motor’s Hosur facility by Mr KN Radhakrishnan, Director & CEO, TVS Motor Company and Dr Markus Schramm, Head of BMW Motorrad.

Mr KN Radhakrishnan, Director & CEO, TVS Motor Company, said, "Our decade long partnership with BMW Motorrad is based on shared valuesof innovation, quality, customer delight and engineering prowess. Aligning with our EV led global vision forgrowth, we areproud to extend this partnership with cutting-edge technologies and sustainable mobility solutions."

"In this next stage of our partnership,we are creating opportunities to jointly design and develop common platforms."

"Through our collaborative effortswe've achieved five extraordinaryproductsin the 310cc series, including recent TVS Apache RTR 310."

"These products are now embraced by enthusiasts in over 100 markets globally."

"Taking our relationship to the next level, we have started the production of our first jointly designed, developed and industrialized EV together,the BMW CE 02, at Hosur Plant today."

"Together, we have achieved outstanding results, and we are excited about the future as we continue to explore new opportunities and push the boundaries of what's possible in the world of two-wheelers."

Dr Markus Schramm, Head of BMW Motorrad, said, “The 10th anniversary is an impressive proof of the success and strength of the collaboration between BMW Motorrad and TVS Motor Company.

"What began ten years ago has developed into an extraordinary success story."

"Our strong synergies have led to the development of impressive offerings in the Sub-500cc segment. Since the launch, BMW G 310 R and BMW G 310 GS single-cylinder models continue to enjoy unrivalled popularity and have become a key pillar of BMW Motorrad's worldwide success."

"The extension and expansion of this partnership towards future technologies and sustainable mobility solutions including the unique and fully electric masterpiece BMW CE 02 is therefore a consistent step to also shape the future together with TVS Motor Company."

"And today's start of production of our unique CE 02 marks a significant milestone in our joint and future cooperation.”