TVS Apache RR 310: TVS Motor Company has launched TVS ‘Built To Order’ (BTO) platform, marking its foray into the factory customisation and personalisation platform on August 30, 2021. The motorcycle enthusiasts must note that TVS ‘Built To Order’ platform will debut with TVS Motor Company’s flagship motorcycle, TVS Apache RR 310.

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According to the press release from the company, the new business vertical, the TVS BTO platform will empower the customers to customise and personalise their vehicles when making a purchase, which will be built directly at the factory as per their requirements. This will also further strengthen the company’s commitment to introducing first-in-class technologies and class-leading features in the segment.

It has already been mentioned earlier that the company's BTO platform will debut with TVS Apache RR 310. The customers can select pre-set kits, graphic options, rim colour options, and personalised race numbers.

There is also a treat for the bike enthusiasts as the kits, Dynamic and Race, offer an array of features that further accentuate performance and styling as per customers' usage and needs.

The motorcycle enthusiasts must note that the price of TVS Apache RR 310 is Rs 2,59,990 (ex-showroom price) as per the official TVS website.

The interested buyers must note that the TVS BTO platform will give them options to select from an array of two pre-defined kits - Dynamic or Race, to cater to their needs. The Dynamic kit includes fully adjustable front and rear suspension that offers multi-level adjustment of preload, rebound and compression damping. This allows the customers to adjust the suspension as per their riding style or given road conditions.

Again, on the other hand, the Race kit includes race ergonomics that caters to race enthusiasts who like to burn rubber on the tracks. This kit consists of a more aggressive and tucked in handlebar; rear set raised footrest, and knurled footpegs, that allows for a higher lean angle on the corners and better straight-line stability. This kit also comes with an anti-rust brass coated drive chain to accentuate the style of the motorcycle.

To place an order on the TVS ‘Built To Order’ platform, customers can download the TVS ARIVE app or visit the web configurator, which will allow them to configure their motorcycle. Customers get to choose between performance kits, colour options and black or red alloy wheels for the Titanium Black colour. They also get the option to personalise their race machine with a unique race number, available as a graphic on the visor. In addition to this, TVS Motor Company is offering a special ‘Race Replica’ graphic inspired by the TVS Racing OMC race machines.

The existing TVS Apache RR 310 customers can also avail some of these features as accessories, namely the race handlebar, race footrest, race footpeg, and new cluster features in the form of software updates, which can be retrofitted to their motorcycles.