One of the largest passenger vehicle manufacturers in India, Tata Motors on Wednesday launched its latest and the most awaited product in AMT market - the Tata NEXON HyprDrive Self-Shift Gears (S-SG). With the introduction of the Tata NEXON Hyprdrive S-SG, Tata Motors has branded all its 2 pedal transmission cars as ‘HyprDrive’ while all the AMT variants from the company will now be termed as Self-Shift Gears (S-SG).  The new Tata Nexon has been launched at a price of Rs 9.41 lakhs in petrol variant and Rs 10.30 lakh in diesel variants in the ex-showroom Delhi. 

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Mayank Pareek, President- Passenger Vehicle Business Unit, Tata Motors, said, "Our focus is to introduce products and services that not only enhance the brand, but simultaneously align well with the rising aspirations of customer segments. AMT as a transmission is ideally suited for India’s traffic conditions, reducing the stress of driving at an affordable price, without compromising on fuel efficiency.”

Pareek said, “With the introduction of the Hyprdrive S-SG in the NEXON, we aim to tap a larger market and increase our market share in not only the Compact SUV segment but also the AMT segment. Additionally, understanding the growing need for personalization among Indian customers, we are introducing the ‘IMAGINATOR’ – our online platform to visualize and customize the NEXON."

Here are key features of Tata Nexon AMT. 

  • First A.M.T option in India with Multi-Drive modes (3 drive modes – ECO, CITY, SPORT), available in both petrol and diesel variants
  • ‘Manual Tip-Tronic’ mode to shift gears manually while enjoying a clutch free drive experience
  • Crawl function with Smart Hill Assist for convenience in ‘stop – and – go’ city traffic
  • Intelligent transmission controller with features such as anti-stall, kick-down and fast-off for an enthralling drive experience
  • Exciting new Etna Orange body colour with a Sonic Silver dual-tone roof option
  • First-in-class wearable key to aid the active lifestyle
  • Introducing ‘IMAGINATOR’ – an online platform to visualize and customize the NEXON

Sporting the all-new Etna Orange color with a Sonic Silver dual-tone roof option, the Tata NEXON Hyprdrive S-SG comes with best-in-class ground clearance of 209 mm. 

While the Smart Hill Assist prevents the NEXON from rolling-back on uphill drives during bumper-to-bumper traffic, the Crawl function comes into play during slow moving traffic by helping the car move ahead without pressing the accelerator.

Further adding to the convenience is the wearable PEPS Key, which will allow customers to wear their car key smartly as a wristband and enjoy hassle-free access and ignition of the NEXON.

The spacious cabin along with a 350L boot space and rear 60:40 seat split to store extra luggage, makes it a complete package for long distance trips.

Additionally, the Tata NEXON HyprDrive S-SG is not only pegged at drive convenience, but also comes with class-leading infotainment system. 

It comes with a 6.5" floating dash-top touchscreen infotainment with next-gen smartphone connectivity and an exclusively tuned 8-speaker system from Harman-KardonTM, for a surround sound theatre like experience. 

With next-generation of smartphone connectivity with Android AutoTM to ensure an easy and intuitive vocal interaction with the infotainment for navigation, music, making calls; the system additionally allows reading & replying to text & WhatsAppTM messages. 

Add to this, voice alerts for warning functions, video playback and image viewing options, truly define the technologically advanced DNA of the Tata NEXON HyprDrive S-SG.

Apart from this, Tata Motors has announced the launch of its online car customization platform – ‘IMAGINATOR’ for the NEXON. 

The IMAGINATOR is a platform that offers the flexibility to a user to enhance the look of his/her car by visualizing and adding the required accessories.