At Auto Expo 2018, Tata Motors had announced that they are all set to launch their upcoming model, Tata ALTROZ in the middle of 2019. The company is now gearing up to launch its next-generation premium urban car soon. Tata Motors has christened this highly anticipated urban car as ‘ALTROZ’.

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The company claims that the ALTROZ will woo its customers with its great offerings. 

Tata Motor says "ALTROZ aims at reinventing the urban car design with greater emphasis on class-leading connectivity and everyday mobility.

Tata motors tweeted, " I take inspiration from the magnificent Albatross, an agile seabird that soars for hours and miles with minimum effort. I stand for agility performance and efficiency. I am here to redefine urban cars."

Announcing the name of the vehicle, Mayank Pareek – President, Passenger Vehicle Business Unit, Tata Motors said – “We are extremely elated to announce the name of our upcoming model, which will redefine the premium hatchback segment for the industry."

Talking about the looks of the ALTROZ, Pareek says, "Tata ALTROZ is the perfect amalgamation of futuristic design, advanced technology, class-leading connectivity, thrilling performance and smart packaging." 

ALTROZ will be the first product to be engineered on the new ALFA (Agile Light Flexible Advanced) Architecture.