Tata Motors announced that it will commercially launch its latest compact sedan Tigor. This come after the launch of Tiago early last year. The Tigor is the rechristened version of the Kite 5 concept car which was first showcased at the Autoexpo 2016.

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The Tata Tigor is the next offering of the 'Impact' design language and is targeted at young, talented and confident individuals who express their individuality with a unique style of their own, said the company in a release. Tata Tigor will cater to a design and attitude led consumer and will be India’s 1st ‘Styleback’, it added.

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors said, “After Hexa, we are speeding towards our next market introduction, the Tata Tigor which opens a new category of style and attitude in this segment. The break-free design dynamics of Tata Tigor makes it India’s 1st ‘Styleback’. We will announce its commercial launch soon and are excited to see the IMPACT of the ‘Styleback’ on our customers.

The Tigor Styleback introduces a radical new silhouette to the segment, which is dominated by boxy cars. The Tigor Styleback will be a game changer in the segment, with an unbeatable combination of style and substance, said the company.