Tata Motors launches ‘ULTRA’ Business Utility Vehicle in Vietnam; Check features

In a bid to meet changing customer needs in light commercial vehicle segment, Tata Motors today launched its next-generation range of ULTRA Business Utility Vehicles (BUV), which offers an SUV like comfort with a truck like performance and the profitability of a Light Commercial Vehicle, said a company statement, adding that the range comes with superior performance, a comfortable world-class cabin, heavy-duty aggregates and multiple load-body configurations. The new vehicle will offer its customers the advantage of increased productivity and longer life, as it will cater to payloads ranging from 4 to 11 tonnes with engine capacities from 85 HP to 180 HP.

Further, the Tata ULTRA offers the lowest overall cost of ownership, superior safety, unique style and offers multiple features, setting new performance benchmarks in the light commercial vehicle segment, the statement said.

Commenting on the launch, Girish Wagh, President – Commercial Vehicles, Tata Motors said, "The Tata Ultra Business Utility vehicle is a result of extensive feedback from customers and an immersive study into the lives of drivers to better understand their expectations, and is thereby designed to fast-track their businesses with superior all-round performance. Tata Motors is committed to shaping the industry here in Vietnam, with the latest global technologies, giving the Vietnamese customer competitive business advantages with the trusted credentials of the Tata Motors brand."

Bui Van Huu Chairman, TMT Group said, "Having successfully launched Tata Super ace in Vietnam, we hope to repeat the same success with the Tata ULTRA. We are very excited and we hope to consolidate our position in the light-duty commercial vehicle space here in Vietnam with the Tata Ultra. TMT Motors aims to become a market leader in Vietnam CV market with Tata Motors products."

Tata ULTRA 814 launched today has Tata’s proven engine technology – TATA NEW GENERATION 3L COMMON RAIL ENGINE Euro 4, with an output of 140 HP, designed to ensure maximum uptime and reducing maintenance costs, said the company, adding that a new-generation transmission with aluminium casing – the G-550 six-speed gear-box comes with overdrive, cable-shift mechanism (a first-of-its-kind in its segment in Vietnam) and axle technology and reduced weight, offering superior performance and greater fuel efficiency for varied payloads. 

According to the Tata Motors, the uniqueness of Tata ULTRA is that its cockpit is both functional and attractive. Designed by a leading European design house, Bertone, the walkthrough cabin with a width of 2.2m is best in class offering comfort, safety and style. Three way adjustable mechanically suspended seats enhance driver comfort, the ergonomically designed dash mounted gear lever reduces driver fatigue; panoramic windscreen offers better line of sight and the ample storage space, HVAC and music system are additional features.

The smartly designed instrument cluster offers features like fuel economy indicator, ideal gearshift indicator, water in-Fuel Indicator, etc. The vehicle also offers the provisions for the fitment of various accessories including Global Positioning System (GPS) tracking for tracking the vehicles, etc, it added.

The new vehicle meets Europe’s top safety norms and is equipped with a full air brake system, ABS and power steering that facilitates improved driver control and precision. The clear lens headlamps, LED integrated tail lamps offer superior visibility.

Notably, TATA Ultra 814 is built for Vietnam conditions, which means it will surpass user expectations. Exceptional total cost of ownership and running costs, unique styling, best in class comfort and versatility makes Ultra the perfect BUV, the statement added.