Tata Motors on Monday released its sales figures of June 2019. According to an official statement, Tata Motors Commercial and Passenger Vehicles Business sales in the domestic market witnessed a drop of 14% at 49,073 units compared to 56,773 units sold over last year as subdued demand continued in June 2019. 

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Tata Motors Q1 Sales Figures

The cumulative sales for the domestic market (April 2019 - June 2019) decline by 20% at 131,879 units as compared to 164,579 units sold over the same period last year.

Domestic - Commercial Vehicles

Tata Motors’ Commercial Vehicles (CV) domestic sales at 35,722 units registered a drop of 7% as against 38,560 units sold in June 2018.  "The market continues to exhibit subdued demand sentiment as customers are postponing purchases given the poor freight availability, the falling freight rates affecting their viability. The slowing down of the economy is hurting overall customer sentiments and causing an impact on demand for fresh vehicles," Tata Motors said in a statement.

The M&HCV truck segment recorded sales at 9,358 units, declined by 19% over June 2018. "The demand for M&HCV cargo vehicles continues to be low with the excess carrying capacity created with the higher axle load regulation last year. Operators are facing viability challenges due to low freight availability and falling freight rates. Tipper sales have also gone down by 12% Y-O-Y basis, as there is slowdown in the execution of existing infrastructure projects, delayed payments to contractors and lack of new projects," as per a statement by Tata Motors.

The I&LCV truck segment sales at 4,564 units, grew by 3% over last year. Tata Motors says., "This segment has not been affected by the revised axle load norms and the demand has been led by the growth in e-commerce and intra city logistics. The new products introduced in the fast growing 15-16 Ton segment and CNG products have been well accepted by the customers."

The SCV and Pickup segment sold 15,094 units in June 2019, a decline of 10%, compared to June 2018.  "This segment is heavily dependent on the ‘First Time User’ category of customers and thus has been impacted due to the liquidity crunch, higher interest rates and difficulty in funding from the NBFCs. The progress of monsoon will be a key factor for the revival of demand in this segment over the next quarter," as per Tata Motors.

The commercial passenger carrier segment sales was at 6,706 units, witnessed an upsurge of 17%, over June 2018. Tata said, "The school buying season added momentum to the sales this month along with ambulance and electric bus orders. The order book for Winger ambulances continues to be strong and the introduction of the new 15 seats Winger is giving a boost to our sales in this segment."

Domestic - Passenger Vehicles

The PV domestic sales dropped by 27%, at 13,351 units, as compared to 18,213 units sold in June 2018 due to low customer sentiments due to liquidity crunch. "Industry continued to remain stressed; however, the market is expected to bounce back soon. The cumulative sales in the domestic market for the fiscal (April 2019 -June 2019) were at 36,945 units, a drop of 30%, compared to 52,937 units, in the same period last year," says Tata.

Exports

The company’s sales from exports (from CV and PV) in June 2019 was at 2,702 units, lower by 48% over June 2018, due to drop in retails in Bangladesh, Nepal & Middle East markets.

Commenting on the sales figures, Girish Wagh, President, Commercial Vehicles Business Unit, Tata Motors Ltd. said, “Tata Motors’ Commercial Vehicles (CV) domestic sales in June 2019 at 35,722 units registered a drop of 7% compared to 38,560 units sold last June. Both M&HCV and the SCV segment has been hit by poor consumer sentiment, falling freight rates and difficulty of funding from NBFCs with a respective decline of 19% and 10%. In M&HCVs, the usually afloat tipper segment has also weakened due to slowdown in infrastructure projects. The I&LCV truck segment sales however have grown by 3% with sales of 4,564 units led by growth in e-commerce and intra city logistics. The commercial passenger carrier segment  has also seen an upsurge of 17% over June’18. The school buying season has added momentum to the sales this month along with ambulance and electric bus orders. The progress of monsoon will be a key factor for the revival of demand in certain segments over the next quarter.”

 Sibendra Barman – Vice President, Sales Marketing and Customer Support, Passenger Vehicle Business Unit (PVBU), Tata Motors Ltd. said, "Auto Industry has been de-growing for the past 4 quarters. Customer sentiments remained low due to the overall slowdown in economic growth. Consumer expectations on revised GST rate on cars and limited liquidity availability kept them from firming their buying decision this month. We expect to see a growth in demand in the coming few months and are well equipped to deliver the best to all."