Tata Motors all-new PUNCH TEASED AGAIN ahead of launch; know more about this first SUV built on ALFA-ARC platform

Tata Motors has teased its upcoming SUV all-new PUNCH on its Twitter account. Tata Motors is gearing up to launch this newest addition to its SUV lineup.  

After a grand unveiling at the Auto Expo 2020 as the HBX Concept, the company has christened this highly anticipated SUV as ‘PUNCH’. Leading up to its national launch this festive season, Tata Motors had officially unveiled the PUNCH on 23rd August, its first SUV built on ALFA-ARC (Agile Light Flexible Advanced Architecture), developed under Impact 2.0 design language, Tata Motors has mentioned.  

"Designed for the next generation users, the Tata ‘PUNCH’ is a no-compromise SUV, offering an exciting mix of tough utility with sporting dynamics and epitomises what a characterful SUV should be. It is bold, young, modern yet robust, compact yet practical, tough yet playful and exudes true expression of confidence and individuality," the company mentioned. 

The Tata PUNCH has been cleverly carved to sneak through the busy streets while being a fun car to drive on winding, rugged countryside vistas. It packs in a punch for SUV enthusiasts by providing ample cabin space, great drivability, segment-leading safety and power-packed performance of a true SUV, it said.  

Combined with its versatility to go anywhere, the high seating position and dynamic SUV design make it a desirable choice for all SUV lovers. Whilst delivering all the expected attributes, Tata Punch goes above and beyond to bring customer an impactful offering, never seen presence like before, with extraordinary attention to detail and pristine quality execution, all while delivering a dynamic, stylish and a trendy urban SUV, Tata Motors added. 

Intelligently designed in a compact footprint, the Tata PUNCH will be a high-impact SUV and will redefine this crowded market. Its muscular surfacing and athletic look make a perfect amalgamation for a tough SUV, living up to its bigger brothers, it shared.

Be it any terrain, I conquer each one of them!
I #PackAPunch#TataPUNCH #TataMotors pic.twitter.com/Nm2aKnl2Kq

— Tata Motors Cars (@TataMotors_Cars) September 13, 2021

With lightweight, modular and flexible characteristics, the ALFA architecture has the ability to evolve into a range of modern and youthful vehicles within a short development cycle. Conceptualized to redefine the SUV segment, the PUNCH is all set to enter the market this festive season and create a niche of its own, the company added.

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Unveiling this much-awaited SUV, Shailesh Chandra – President, Passenger Vehicle Business Unit, Tata Motors said – “Tata PUNCH, as the name suggests is an energetic vehicle with a capability to go anywhere. Light on its feet and strong in its caliber, this is a vehicle that truly punches above its weight. With the perfect combination of stunning design, technology, and driving dynamics, the PUNCH will come equipped with superlative features and an architecture that has proven its versatility in all forms.”  

He shared: “True to the SUV genes of all Tata Motors’ products and catering to needs of customers who are looking for a compact city car with pure SUV characteristics, PUNCH will be the fourth addition to our SUV family, widening the range of options for all to choose from.