Kia India, Audi top the charts in customer experience ranking
The primary objective of the study was to assess and quantify customer experience across sales, after-sales service and product quality in the passenger vehicle category.
Kia India and Audi have topped the customer experience index in mass market and luxury segments, respectively, as per a study undertaken by the Federation of Automobile Dealers Associations (FADA) and Frost & Sullivan.
The primary objective of the study was to assess and quantify customer experience across sales, after-sales service and product quality in the passenger vehicle category.
Customer Experience Index (CEI) was conducted with a sample size of 8,685 respondents.
Kia India led the mass market segment with a score of 45.84, as per the study.
It was followed by Toyota, Tata Motors, MG Motor, Mahindra & Mahindra, Maruti Suzuki and Hyundai.
In the luxury segment, Audi took the pole position with a score of 48.93.
It was followed by BMW, Mercedes-Benz, Volvo and JLR, the study said.
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