Expanding its global footprint, motorcycle-maker Royal Enfield today announced it would set up a local production unit in Argentina in partnership with Grupo Simpa. This will be company's first motorcycle assembly unit to produce bikes outside India.

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The Assembly unit will be located at Campana in Buenos Aires. Starting this month, Plant will locally assemble three motorcycle models - the Royal Enfield Himalayan, the Interceptor 650 and the Continental GT 650. Argentina is among the biggest mid-size motorcycle markets in Latin America.

Speaking about the announcement, Vinod K Dasari, CEO, Royal Enfield, said, “Royal Enfield has been working steadily to grow and expand the middleweight motorcycling segment globally and also to increase our footprint in important global markets. Over the last couple of years, we have grown our international presence significantly and now have wide retail presence across 60 countries. We are very happy to announce the first CKD assembly plant in Argentina.’

He further added that, "Argentina and other South American countries have been an important market for Royal Enfield. Ever since we commenced sales since 2018 in Argentina, we have received a resounding response to our motorcycles from consumers. We are deeply committed to focusing on becoming a part of the fabric of the country’s rich motorcycling culture. Our decision to start assembling our motorcycles in Argentina is testament to our long term commitment and increasing confidence in the market.”

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Royal Enfield set up retail operations in Argentina in March 2018, with its first store in Vicente Lopez, Buenos Aires. Since then the company has expanded its retail network in the market and now has 5 exclusive stores in Argentina. Overall, Royal Enfield has 31 exclusive stores and 40 other retail touchpoints in all of Latin American countries.

by Danish Anand