On your next trip to Maruti Suzuki, get set for the Varun Dhawan experience

Striving to transform its retail network across India, Maruti Suzuki India today announced Bollywood actor Varun Dhawan as the brand ambassador for it ARENA channel. It also launched the company's new marketing campaign ‘A destination called you. A feeling called Maruti Suzuki ARENA.’
 
According to the company statement, Varun Dhawan exemplifies the confident and dynamic attitude of the new generation who strives for brilliance and embodies the values of the channel - ARENA. Dhawan will be the face of the auto major's new marketing strategy. 
 
RS Kalsi, Senior Executive Director, (Marketing and Sales), Maruti Suzuki India said, “We are delighted to welcome Varun Dhawan to Maruti Suzuki ARENA family. Varun exemplifies the evolving Indian youth who is trendy, social and confident and like to be connected at all times. Maruti Suzuki ARENA enhances customer delight with an exciting purchase experience, seamlessly from the digital space to physical showrooms. Led by Varun Dhawan, our new campaign showcases Maruti Suzuki ARENA as a youthful and modern destination for a dynamic, trendy, social and connected car buying experience."

Commenting on his association with the auto major, Varun Dhawan said, “Maruti Suzuki has been fulfilling the dreams of many people in India to own a car since years. The new, transformed Maruti Suzuki ARENA is poised to strongly connect with the young and do-it-yourself generation of customers who will experience a warm and connected car buying experience at this new destination. I am extremely excited and proud to be a part of the Maruti Suzuki ARENA family. The overall experiences at Maruti Suzuki ARENA will make every customer feel special.”

The auto firm is working on transformation of its retail network across India, and has renamed its new showrooms as Maruti Suzuki ARENA, giving them modern look offering a warm, friendly and comfortable environment to the customers. 
 
The campaign with Varun Dhawan is intended to reinforce ARENA’s dynamic, trendy, social and connected car buying experience, said the statement. 
 
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Notably, over 100 new Maruti ARENA showrooms are already operational in just one year of launch of ARENA initiative