Festive Season: Ola Electric sells over 15,000 units in October, consolidates 2-wheeler EV market share to 34%

OLA Electric: The electric two-wheeler manufacturer OLA Electric has seen significant growth in its sales due to its festive promotions. The company recently launched a series of offers, discounts, and campaigns for the festive season, which have contributed to a substantial increase in sales and market share. 

Recent Updates from the VAHAN Portal

According to the Vahan portal, OLA Electric has registered 15,672 units sold (as of October 14, 2024), solidifying its leadership in the electric two-wheeler market. The company's market share has risen to 34 per cent, driven by strong demand for its S1 scooter portfolio.

Launch of New Service Campaign

Looking ahead, OLA Electric anticipates continued momentum, especially during the Diwali season. In recent weeks, the company has concentrated on enhancing after-sales service and ownership experiences, particularly in tier-2 and tier-3 cities, through the #HyperService campaign. This initiative aims to provide a technology-driven, top-notch after-sales experience. According to the official release, OLA Electric plans to expand its service network to 1,000 centers by December 2024.

Network Partner Program

The new 'Network Partner Program' will further enhance OLA Electric's competitive edge, as per the release. This program requires minimal investment from partners and can be scaled more rapidly than traditional dealership models. It aims to onboard partners to promote EV adoption and establish seamless sales and after-sales service centers.

EV Scooters: Model, Price

- S1 Pro: Rs 1,34,999  
- S1 Air: Rs 1,07,499  

In addition to scooters, OLA Electric has introduced a range of electric bikes with its new Roadster Series. This year marks the debut of three electric bikes: 

- Roadster X: Available in 2.5 kWh, 3.5 kWh, and 4.5 kWh variants  
- Roadster: Available in 3.5 kWh, 4.5 kWh, and 6 kWh variants  
- Roadster Pro: Available in 8 kWh and 16 kWh variants  

Pricing for the bikes ranges from Rs 74,999 to Rs 1,99,999.