Nissan ropes in Aamir Khan as brand ambassador for Datsun in India
On Friday, Japanese auto major Nissan announced Bollywood star Aamir Khan as brand ambassador for its Datsun brand in India. Khan will be seen in Datsun Indias new brand campaign #ExperienceChange, it said.
Japanese auto major Nissan Friday announced Bollywood star Aamir Khan as brand ambassador for its Datsun brand in India. Khan will be "seen in Datsun India's new brand campaign #ExperienceChange, it said.
Commenting on the development, Nissan India Operations President Thomas Kuehl said, Khan "advocates the bold and fearless attitude of the new generation who strive for excellence and embodies the spirit of Datsun".
The company said its #ExperienceChange is a multi-media campaign that will go live on all the key platforms - digital, print, radio, TV, OOH, dealerships and city activations this festive season.
The campaign will showcase the new GO and GO+ along with Datsun's highest selling model redi-GO, it added.
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.