New Kia Seltos crosses 1 lakh bookings since launch

Kia Seltos surpasses the milestone of over 100,000 bookings since its launch in July 2023. This achievement comes after the SUV set a record for the highest first-day bookings in its segment, solidifying its position as a top choice among Indian consumers.

The Kia Seltos tends to maintain a consistent momentum, with an average of approximately 13,500 bookings received every month. The starting price for the New Seltos in India is 10.99 Lakhs (Ex-showroom). Since its inception in August 2019, Kia claims to produce over 6 lakhs Seltos units in India, with the majority, nearly 75%, sold in the domestic market. In 2023 alone, Kia sold a total of 1.04 Lakhs units of the Seltos, further highlighting its popularity.

Automatic variants have emerged as the preferred choice among Seltos' customers, constituting nearly 50% of the total bookings. Additionally, there's a growing demand for variants equipped with Advanced Driver Assistance Systems (ADAS), with approximately 40% of buyers expressing interest in these safety features. The trend of sunroofs remains strong among Indian customers, with 80% of Seltos buyers opting for this feature. The petrol to diesel booking ratio also remains balanced at 58:42%. Notably, the premium appeal of the Seltos is evident, with 80% of buyers inclined towards owning the top variants.

Myung-sik Sohn, Chief Sales & Business Officer, Kia India, expressed his excitement about the success of the new Seltos, emphasizing its position as one of the smartest SUV choices available. He attributed the positive response from customers to the vehicle's standout features and the brand's commitment to delivering quality products. He also reassured customers of Kia's efforts to streamline manufacturing processes to ensure swift delivery of their favorite SUVs.

Launched in July 2023, the New Seltos has consistently set new benchmarks for SUVs in the Indian market. Offering a refreshed design, enhanced performance, robust exterior, futuristic cabin, and advanced technology, the vehicle offers a total of 32 features, including 15 Hi-Safety features and 17 ADAS Level 2 autonomous features. With its continued success, the Kia Seltos reaffirms its status as an aspirational vehicle for Indian consumers, further strengthening Kia's position in the mid-SUV segment.