M&M new LOGO: Mahindra and Mahindra unveils all-new logo for its SUV Portfolio; to be seen first on XUV700 - WATCH

Mahindra and Mahindra launched the new brand logo for its SUV portfolio on Monday, August 9. The new XUV700 will be the first vehicle to wear the Twin Peaks logo, followed by other SUV products in a phased manner.

Actor Naseeruddin Shah and music composers Ehsaan-Loy have given their voice and music to the brand film.

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The information was provided by Mahindra Automotive on its official Twitter handle. "The new Mahindra SUV logo, to be seen first on Mahindra XUV700, is more than just a mark. It is the new us. Watch the logo reveal film narrated by Naseerudin Shah with music by Ehsaan Noorani, Loy Mendonsa here http://bit.ly/3CutPQB," it tweeted.

The new Mahindra SUV logo, to be seen first on @MahindraXUV700, is more than just a mark. It is the new us. Watch the logo reveal film narrated by Naseerudin Shah with music by @EhsaanNoorani-@loy_mendonsa here https://t.co/DSHij8DPpn#Mahindra #ExploreTheImpossible #LogoReveal pic.twitter.com/3WiglSto41

— Mahindra Automotive (@Mahindra_Auto) August 9, 2021

As per the information, the new visual identity will be seen across 823 cities by 2022.

Earlier Mahindra Automotive had released a video in which Ehsaan Noorani and Loy Mendonsa can be seen talking about the music they created.

"Watch Ehsaan Noorani and Loy Mendonsa talk about the music they created for our new SUV logo reveal film. Stay tuned for our reveal film on 9th August at 11 am," it had tweeted.

Watch @EhsaanNoorani and @loy_mendonsa talk about the music they created for our new SUV logo reveal film. Stay tuned for our reveal film on 9th August at 11 am#Mahindra #MahindraRise pic.twitter.com/vCeVH85ZI8

— Mahindra Automotive (@Mahindra_Auto) August 8, 2021

Anand Mahindra, Chairman of Mahindra Group also thanked Noorani and Mendonsa for making the music.