MG Astor UNVEILING date REVEALED! Khel Ratna Awardee Deepa Malik to voice MG Motor SUV's personal AI assistant

MG Motor India is planning to unveil the MG ASTOR on 15th September at 11.30 AM. Based on 'Emotional Dynamism,' the soon-to-be-launched MG Astor embodies a more expressive design language that emphasises the premium experience and commitment to the quality of the brand, it informed. 

The upcoming mid-size SUV Astor will include the industry-first personal AI assistant and first-in-segment Autonomous Level 2 technology in it, the company informed.  

Recently, MG Motor India has roped in Paralympic athlete and Khel Ratna Awardee Deepa Malik to lend her voice for its personal Artificial Intelligence (AI) Assistant. 

The Autonomous Level 2 MG Astor is powered by mid-range radars and multi-purpose camera that can realize a series of advanced driver-assistance systems (ADAS). These include Adaptive Cruise Control, Forward Collision Warning, Automatic Emergency Braking, Lane Keeping Assist, Lane Departure Warning, Lane Departure Prevention, Intelligent Headlamp Control (IHC), Rear Drive Assist (RDA) and Speed Assist System amongst others. These functions can significantly improve driving safety and comfort, and they have been further optimised for Indian traffic conditions, MG Motor confirmed. 

Astor gets an all-new Bold Celestial Grille that is inspired by cosmic lines and forms which adds dynamism to the front of the car. The radial pattern concentrates the epicentre of the entire front face. The tungsten steel electroplated material forms a distinct appearance like the sun. The contrast of light and dark further highlights the three-dimensional effect of each flashing cell. The British automaker also revealed the unique ‘Dual Tone Sangria Red’ interior of Astor, which is one of the three interior themes, signifying state-of-the-art craftsmanship, the company said. 

The name Astor is derived from Raytheon Sentinel, an airborne battlefield and ground surveillance aircraft formerly operated by the Royal Air Force (RAF), UK. MG Astor shares the popular ZS platform sold by MG across the globe in countries such as the UK, Australia, New Zealand, Middle East, Norway, Netherlands and other countries in Asia too. 

For the first time in India, MG showcased CAAP with endless possibilities. Building an ecosystem of various in-car services, it hosts subscriptions and services, including maps and navigation with MapMyIndia, Jio connectivity, the first-of-its-kind Blockchain-protected vehicle digital passport by KoineArth and more.  

Speaking about India’s first personal AI assistant and the first-in-segment Autonomous Level 2 car Astor, Rajeev Chaba, President and MD, MG Motor India, said, “As an auto-tech brand, we’ve always introduced breakthrough technologies and now, we are moving forward with Artificial Intelligence. Astor is a step further and a catalyst for disruption with first-in-the-industry and best-in-class features that customer only get in premium/luxury segments. With a relentless pursuit of innovation and software at the heart of the production, our vehicles will continue to provide a smarter and safer driving experience by leveraging AI.”

We're excited to introduce the voice behind the soon-to-be-launched SUV, MG Astor and it is none other than Paralympic athlete and Khel Ratna Awardee Dr. Deepa Malik. #theAIAffair #MGAstor@DeepaAthlete @MGMotorIn pic.twitter.com/8ZnGuPSkJy

— Rajeev Chaba (@rajeev_chaba) August 26, 2021

MG car owners will also get access to music on the JioSaavn app along with the industry-first feature of reserving a parking slot through a head unit (powered by Park+ - select cities to begin with) in the car. CAAP will create various possibilities which will evolve with time, creating safer and smarter driving experience.

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MG aims to further its auto-tech focus by building on the concept of Car-as-a-Platform (CAAP) of possibilities and services. MG is also working on emerging technologies like Artificial Intelligence (AI) to enable the development and application of services and subscriptions to support the ‘on-demand in-car’ needs of the customers. Astor is the first car to get a personal AI assistant in the company’s global portfolio. 

The personal AI assistant is designed by the acclaimed American firm ‘Star Design’. It depicts human-like emotions & voices and can give detailed information on every topic through Wikipedia. It will engage with people in the car and is powered by i-Smart Hub. It is a platform on which the partnerships, services, and subscriptions of CAAP will reside. It will allow customers to personalize their set of services.