Mercedes-Benz launches EQS SUV in India at Rs 1.28 crore

Mercedes-Benz has launched its much-anticipated EQS SUV in India, available in two variants: EQS 580 SUV and EQS 450 SUV. With a starting price of Rs 1.28 crore, the luxury electric SUV offers seating options for 5 or 6 passengers and a remarkable range of up to 820 kilometers on a single charge. Deliveries are set to begin in February 2025.

Key Features of Mercedes EQS SUV:

• Variants: EQS 580 SUV, EQS 450 SUV
• Starting Price: Rs 1.28 crore
• Range: 820 km on a single charge
• Seating Options: 5 and 6 seater
• Delivery Timeline: February 2025

Mercedes-Benz annual brand conference highlights

At the annual brand conference, Santosh Iyer, MD & CEO of Mercedes-Benz India, outlined the company’s ambitious plans for the Indian market:

• 14 Car Launches in 2025: Mercedes-Benz will expand its portfolio with 14 new launches next year.
• 12.5% Growth in 2024: The brand reported strong demand, with one in every four vehicles sold being a top-end model.
• Focus on Localization: Mercedes aims to increase localized production to cater to Indian customers better.
• Investment of Rs 3,000 Crore: The company has announced the highest investment among luxury carmakers in India to boost its market presence.
• Electric Portfolio Expansion: Mercedes is set to broaden its electric vehicle lineup, reflecting the rising demand for EVs.
• New Launches: The AMG CLE 53 Coupe will debut in Q2 2025.
• Retail Network Growth: Plans include adding over 20 new touchpoints in 2025, building on the existing 125+ retail outlets.
• Portfolio and Milestones: Mercedes-Benz currently offers 25 models in India, with 2 lakh cars already on Indian roads.

Mercedes-Benz continues to set benchmarks in the luxury automotive market with its focus on innovation, localization, and sustainability.