M&M launches 7 Mahindra OJA tractors for domestic market

Mahindra & Mahindra subsidiary Mahindra Tractors on Tuesday launched seven models under its Mahindra OJA range of tractors for the domestic market. The auto major — the world's largest manufacturer of tractors by volume — said the seven lightweight four-wheel drive-equipped tractors will transform farming in the country. 

The OJA tractors will be manufactured in India, serving diverse markets across six continents, according to a company statement.

The Mahindra OJA tractors are developed in collaboration between the engineering teams of Mahindra Research Valley — the R&D centre for Mahindra AFS — and Japan's Mitsubishi Mahindra Agriculture Machinery at an investment of Rs 1,200 crore, it added.  

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“The OJA tractor range introduces a paradigm shift in Indian agriculture. With 4WD (four-wheel drive) capabilities as standard, pioneering automation controls amplify precision and performance across the range. Reducing operator effort and elevating farm productivity enables us to further embrace fast-growing segments like horticulture and grape farming to redefine mechanized farming," said Vikram Wagh, CEO-Farm Division at Mahindra & Mahindra. 

"Featuring three advanced technology packs – PROJA, MYOJA, and ROBOJA – we proudly present OJA as India's global innovation. OJA will be exclusively made in Zaheerabad, our youngest tractor manufacturing facility. The range will be available for customers in India starting October," he said. 

Mahindra Tractors said the OJA 2127 is launched at a price of Rs 5,64,500 (Pune), and the OJA 3140 at Rs 7,35,000. 

Mahindra & Mahindra unveiled new tractors on three OJA platforms – the Sub Compact, Compact and Small Utility – at an event organised in Cape Town, South Africa.

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The seven Mahindra OJA tractors for the Indian market — all seven equipped with four-wheel drive as a standard feature — are based on the Compact and Small Utility platforms, ranging from 20 to 40 HP (14.91kW-29.82kW).

Mahindra & Mahindra will subsequently launch the OJA range of tractors in North America, ASEAN, Brazil, Australia, South Africa, Europe and SAARC regions. The company said it will mark its debut in the ASEAN region starting with Thailand in 2024.

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