Mahindra & Mahindra, the country's leading SUV manufacturer, on Tuesday rolled out the 9-seater 'Bolero Neo+' in two variants -- the P4 and the P10, the company said. The starting price of Bolero Neo+ is Rs 11.39 lakh (ex-showroom). According to the company, The P4 is the entry-level model, while the P10 symbolises a more premium trim, according to the company.

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The new car has signature Bolero components like as X-shaped bumpers, a front grille with chrome inserts, and an X-shaped spare wheel cover, which are all accented by side body cladding.

"With the launch of the Bolero Neo+, we are offering a promise of durability, advanced features, and superior comfort that enriches the driving experience for every family and fleet owner alike," Nalinikanth Gollagunta, CEO - Automotive Sector, Mahindra & Mahindra, said in a statement.

The Bolero Neo+ comes powered by the 2.2-litre mHawk diesel engine, equipped with Micro-Hybrid Technology for fuel efficiency and performance.

It also comes with advanced safety features such as an anti-lock braking system (ABS), dual airbags, child seats, engine immobiliser, and automatic door locks.

In addition, the new SUV features a 22.8 cm touchscreen infotainment system which includes Bluetooth, USB, and Aux connectivity. It is also equipped with front and rear power windows, armrests, and generous boot space, ensuring both comfort and practicality.

Most recently, Mahindra announced up to Rs 1 lakh discount on select variants of popular Scorpio-N SUV. Similarly, buyers can enjoy a cash discount of Rs 60,000 on the Z8 and Z8L diesel 4x2 AT variants, as well as petrol-AT variants. This offer seeks to make the fully-kitted top variants of Scorpio-N more attractive to potential buyers, who opt for the lower, lesser-expensive variants. Read More

A look at Mahindra & Mahindra's March sales

On April 1, Mahindra & Mahindra announced that its total wholesales increased 4 per cent year on year to 68,413 units in March. The company's total dispatches to its dealers stood at 66,041 units in March 2023.

The Mumbai-based auto major's passenger vehicle sales in the domestic market rose 13 per cent to 40,631 units last month against 35,997 units in March last year, the auto major said in a statement. Read More

Meanwhile, shares of Mahindra & Mahindra were trading at Rs 2,029 apiece, down 0.99 per cent on BSE today at 3.22 PM IST.