Kia Motors gears up for Indian roads as 1st brand campaign garners over 200 mn views on YouTube

Kia Motors India: Ahead of its much-awaited India entry, the first brand campaign of Kia Motors has created a buzz on all digital media platforms. According to a statement by Kia Motors, its 1st brand campaign for India has crossed 250 million views in less than 40 days since its official launch. The brand campaign in India was based on Kia’s design philosophy. The brand campaign film titled 'Magical Inspiration, Stunning Designs’ has garnered over 200 million views on YouTube.

Data speaks: 'Magical Inspiration, Stunning Designs’ - Kia website traffic goes up

According to a company statement, "The film ’Magical Inspiration, Stunning Designs’ reached over 168 mn unique online users which is 1/3rd of India’s internet population and generating over 6mn Kia brand engagements. The uniqueness of the campaign has resulted in a lot of curiosity leading to the Kia India website traffic going to as high as 1.2 lakhs per day. The campaign has already achieved more than 250 mn video views across social media and over 200mn views on YouTube."

WATCH: Kia Motors Brand Campaign Video

"This extraordinary campaign also stands out in the automobile industry with best in class lift in advertisement recall (36.2%) and Brand favorability (15.4%), according to YouTube BLS study. The music of the advertisement is also a big hit with more than 30K downloads and countless shares of the advertisement ringtone itself," the company statement added.

Speaking on Kia brand campaign clocking the whopping views on digital platforms, Manohar Bhat, Head – Sales and Marketing, Kia Motors India says, “We are delighted to witness such a phenomenal response to our first brand campaign in India. What is interesting is the positive comments and love we have seen from viewers, praising the music and antics in the campaign.”

Kia's manufacturing facility in Anantapur District of Andhra Pradesh is expected to begin production in the second half of 2019 and produce approximately 300,000 units per year.