JK Tyre Defence Wives Power Drive: To showcase the increasing power and strength of women, salute the indomitable courage & bravery of our Defence Forces, and promote motorsport among women in India, a one-of-its-kind all-women rally was organised by JK Tyre & Industries Ltd in New Delhi. JK Tyre & Industries Ltd organised the 1st edition of ‘JK Tyre Defence Wives Power Drive’ on Sunday. The rally was flagged off from Rajpath. It witnessed the participation of 115 women. These women are wives of Indian Armed Forces personnel, and they came together to race for the cause of women empowerment.

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To add a dimension to this all-women rally, the women drivers were encouraged by the serving officers as they acted as the navigators for their wives throughout this TSD (time, speed, distance) rally. The rally culminated at Surajkund in Faridabad.

 

 

Padma Shri Deepa Malik, Indian Para Athlete flagged off JK Tyre Defence Wives Power Drive in presence of Madhulika Rawat, President Army Wives Welfare Association (AWWA). Vikram Malhotra, Marketing Director of JK Tyre & Industries Limited, was also present at the occasion.

Flagging off the ceremony, Padma Shri Deepa Malik said, "It is very important to empower women by means of driving, and I am so glad that ladies are at the wheels and men are navigating for them."

"Destiny gave me the wheels of a wheelchair, and everybody thought that my life is going to end in a room. I was told that the wheels you love will become the reason for limitation in your life. But, I was not ready to settle with the wheels that destiny gave me. Wheel is a symbol of the movement, and the entire human civilisation progressed after the invention of the wheel, then how come a wheelchair limits me," Padma Shri Deepa Malik added.

 

 

On the flag-off ceremony of India's 1st rally for wives of Indian Armed Forces officers, Sanjay Sharma, who is head of JK Motorsport, said, “It is heartwarming to receive such great response from Indian Defence families and the wives associations to this inaugural edition. We will definitely consider making this rally an annual affair as we go forward.”

 

 

In the past, JK JK Motorsport has organised to promote motorsport among women in India, YLFO Power Drive, JK Tyre Times Women’s Drive, JK Tyre Women’s Rally to the Valley to name a few.