Jaguar Land Rover sales at 52,049 in June 2018; China, Europe market worst performer

The luxury car brand Jaguar Land Rover reported total retail sales of 52,049 vehicles in June 2018, up 0.9% year on year, primarily reflecting the introduction of the Range Rover Velar and the Jaguar E-PACE. Currently, many analysts have mixed views on JLR sales, as it faces hurdles from US President Donald Trump’s decision to impose 20% tariff on all imports of EU-assembled cars on Friday. Trump’s administration came to this conclusion after a month when they carried investigation into whether auto imports posed a natural security threat. 

Retail sales for June were up year-on-year in our Overseas markets (16.7%), in North America (7.4%) and in the UK (0.9%). 

However, China market sales was down 9.5% as the reduction in import duties on passenger vehicles, starting 1 July, continued to result in deferred purchases as well as increased incentives in advance of the 1 July effective date. Europe was also down slightly(-3.8%). 

Felix Brautigam, Jaguar Land Rover Chief Commercial Officer, said, ""We have seen a positive month for Jaguar ahead of the start of customer deliveries of our Jaguar I-PACE, the car at the forefrornt of our electric vehicle revolution. Strong retails of the sporty and compact SUV Jaguar E-PACE in Europe, UK and our Overseas region is driving sales performance for the brand, which is up over 6% for the month."

Brautigam adds, "Land Rover sales declined slightly in June as China waited for the welcome reduction in import tariffs as of July. This was largely offset by increases in sales in UK, USA and our Overseas region. The award-winning Range Rover Velar continues to make its mark across all regions. Its combination of elegant design and refined capability successfully translates into growing global sales."

In June month, Jaguar retail sales were up 6.4% to 16,328 thanks to the introduction of the E-PACE, partially offset by lower sales of F-PACE and other models. 

Meanwhile, Land Rover retailed 35,721 vehicles in June, down 1.5% year on year as the introduction of Velar and increased sales of the refreshed Range Rover Sport were offset by lower sales of Evoque, Discovery Sport and other models. 

In first quarter of FY19, Jaguar Land Rover total retail sales for Q1 FY19 were 145,510, up 5.9% year on year, and retail sales for the first six months of 2018 calendar year were 318,219, up 0.4% compared to the same period a year ago.