India Bike Week 2019 Goa: Bajaj launches premium Swedish motorcycle brand Husqvarna in India

Bajaj Auto has launched the Husqvarna Motorcycle brand in India with the unveil of all-new VITPILEN 250 and SVARTPILEN 250. Bajaj Auto Ltd will launch Husqvarna in India as a part of its Probiking Business Unit. Husqvarna is  one of the oldest motorcycle brands in the world and has been in continuous production since 1903. 

"The Husqvarna Svartpilen and Vitpilen are bespoke Swedish motorcycles which are painstakingly crafted to deliver high performance in a very aesthetic design. This is the result of the Swedish ethos of maintaining a fine balance between dynamic performance & unique Scandinavian design," Bajaj said in a statement.

The 250 cc machines feature a fuel injected, liquid cooled, single-cylinder 4-stroke engine

"The Husqvarna Svartpilen & Vitpilen have a unique Scandinavian design language which is understated, minimalist, elegant & hence extremely differentiated from any other motorcycle in the performance segment. The Svartpilen 250 has a more rugged design and upright stance. It comes with dual purpose tyres and is capable to taking both on and offroad journeys. The Vitpilen250 has a sportier design, clip on handlebars and a front lean riding position," says Bajaj.

KEY HIGHLIGHTS

-Torquey 31 hp DOHC Single Cylinder engine

-Scandinavian design – clean, modern aesthetics

-Premium build quality and finish

-Strong and lightweight steel trellis frame for responsive handling

-High quality WP APEX suspension with upside down forks

-State-of-the-art Bosch Dual Channel ABS system

-LED headlight and tail light

-Robust 17” cast aluminium wheels

-High quality components and technology

"The Husqvarna motorcycles are targeted at progressive urban riders seeking a performance lifestyle machine. They have an evolved taste & appreciation of style but do not want to compromise on performance," Bajaj added.

Speaking on the occasion Sumeet Narang, President (Probiking) at Bajaj Auto Ltd. said “The premium motorcycling segment has seen rapid growth in India in the last five years, growing almost by 20% CAGR with two broad classes of motorcycles - sporty high performance machines & lifestyle bikes with limited performance .The Husqvarna range of motorcycles is designed to be a game changer in the lifestyle segment by integrating superior dynamic performance with a unique and minimalistic Swedish design language. The Husqvarna twins are meant for discerning motorcycle riders with an evolved taste, a strong appreciation for style and for those who don’t want a compromise between performance and elegant design.”

The Husqvarna Svartpilen & Vitpilen 250 will start retailing from February 2020 onwards.

KTM showrooms will be upgraded to sell both KTM & Husqvarna high performance motorcycles.