In EV battle, Toyota bets on new technology and old-school thinking
The automaker gave a glimpse of its latest advances at a plant tour in central Japan last week, some for the first time.
At factories in Japan's industrial heartland, Toyota (7203.T) has turned to self-propelled assembly lines, massive die casting and even old-fashioned hand polishing as it aims to make up for lost ground in battery electric vehicles.
The world's top-selling automaker believes it can close the gap with Tesla (TSLA.O) and others by combining new technology with the famous lean production methods it has used for decades to wring inefficiency, including excess costs, out of manufacturing.
The automaker gave a glimpse of its latest advances at a plant tour in central Japan last week, some for the first time. It also showed off examples of thrifty ingenuity, such as a technique to make high-gloss bumpers without any paint. The mold is hand polished to a mirror finish, giving the bumper its lustre.
Elsewhere, three-decade-old equipment used to process parts can now be run at night and on weekends after being automated through robotics and 3D modeling, improvements Toyota said had trebled equipment productivity.
"The strength of Toyota's manufacturing lies in our ability to respond to changing times," Chief Product Officer Kazuaki Shingo told reporters on the tour.
He pointed to engineering and technology expertise anchored in "TPS", shorthand for the Toyota Production System.
Toyota revolutionised modern manufacturing with its system of lean production, just-in-time delivery and "kanban" workflow organisation. Its methods have since been adopted everywhere from hospitals to software firms and studied widely in business schools and boardrooms around the world.
"The strength of Toyota's manufacturing lies in our ability to respond to changing times," Chief Product Officer Kazuaki Shingo told reporters on the tour.
He pointed to engineering and technology expertise anchored in "TPS", shorthand for the Toyota Production System.
Toyota revolutionised modern manufacturing with its system of lean production, just-in-time delivery and "kanban" workflow organisation. Its methods have since been adopted everywhere from hospitals to software firms and studied widely in business schools and boardrooms around the world.
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.
RECOMMENDED STORIES
Small SIP, Big Impact: Rs 1,111 monthly SIP for 40 years, Rs 11,111 for 20 years or Rs 22,222 for 10 years, which do you think works best?
SBI 444-day FD vs PNB 400-day FD: Here's what general and senior citizens will get in maturity on Rs 3.5 lakh and 7 lakh investments in special FDs?
SCSS vs FD: Which guaranteed return scheme will give you more quarterly income on Rs 20,00,000 investment?
Rs 3,500 Monthly SIP for 35 years vs Rs 35,000 Monthly SIP for 16 Years: Which can give you higher corpus in long term? See calculations
09:55 AM IST