MG Motor India has unveiled the MG ASTOR today. Based on Emotional Dynamism, the MG Astor embodies a more expressive design language that emphasises the premium experience and commitment to quality of the brand, it informed. 

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The mid-size SUV Astor includes the industry-first personal AI assistant and first-in-segment Autonomous Level 2 technology in it, said Rajeev Chaba, President and MD, MG Motor India.  

MG Motor India has added Paralympic athlete and Khel Ratna Awardee Deepa Malik’s voice for its personal Artificial Intelligence (AI) Assistant. 

The Autonomous Level 2 MG Astor is powered by mid-range radars and multi-purpose camera that can realize a series of advanced driver-assistance systems (ADAS). These include Adaptive Cruise Control, Forward Collision Warning, Automatic Emergency Braking, Lane Keeping Assist, Lane Departure Warning, Lane Departure Prevention, Intelligent Headlamp Control (IHC), Rear Drive Assist (RDA) and Speed Assist System amongst others. These functions can significantly improve driving safety and comfort, and they have been further optimised for Indian traffic conditions, MG Motor confirmed. 

Astor gets an all-new Bold Celestial Grille that is inspired by cosmic lines and forms which adds dynamism to the front of the car. The radial pattern concentrates the epicentre of the entire front face. The tungsten steel electroplated material forms a distinct appearance like the sun. The contrast of light and dark further highlights the three-dimensional effect of each flashing cell. The British automaker also revealed the unique ‘Dual Tone Sangria Red’ interior of Astor, which is one of the three interior themes, signifying state-of-the-art craftsmanship, the company said. 

MG car owners will also get access to music on the JioSaavn app along with the industry-first feature of reserving a parking slot through a head unit (powered by Park+ - select cities to begin with) in the car. CAAP will create various possibilities which will evolve with time, creating safer and smarter driving experience. 

The name Astor is derived from Raytheon Sentinel, an airborne battlefield and ground surveillance aircraft formerly operated by the Royal Air Force (RAF), UK. MG Astor shares the popular ZS platform sold by MG across the globe in countries such as the UK, Australia, New Zealand, Middle East, Norway, Netherlands and other countries in Asia too. 

For the first time in India, MG showcased CAAP with endless possibilities. Building an ecosystem of various in-car services, it hosts subscriptions and services, including maps and navigation with MapMyIndia, Jio connectivity, the first-of-its-kind Blockchain-protected vehicle digital passport by KoineArth and more.  

The MG Astor will come in three steering feel modes - Normal, Urban and Dynamic - which will vary steering weight as per the driver's preference. The MG Astor will be available with three interior colour themes - red and black, beige and black and all-black. The driver's seat also features six-way power adjust.

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Two petrol engine options for the MG Astor - a 1.4-litre turbo-petrol making 140 hp and 220 Nm, and a 1.5-litre naturally-aspirated petrol making 110 hp and 144 Nm. Six-speed auto for the 1.4 turbo, manual and CVT options for the 1.5 petrol. The booking starts from this week.

Speaking about India’s first personal AI assistant and the first-in-segment Autonomous Level 2 car Astor, Rajeev Chaba, President and MD, MG Motor India, said, “As an auto-tech brand, we’ve always introduced breakthrough technologies and now, we are moving forward with Artificial Intelligence. Astor is a step further and a catalyst for disruption with first-in-the-industry and best-in-class features that customer only get in premium/luxury segments. With a relentless pursuit of innovation and software at the heart of the production, our vehicles will continue to provide a smarter and safer driving experience by leveraging AI.” 

MG aims to further its auto-tech focus by building on the concept of Car-as-a-Platform (CAAP) of possibilities and services. MG is also working on emerging technologies like Artificial Intelligence (AI) to enable the development and application of services and subscriptions to support the ‘on-demand in-car’ needs of the customers. Astor is the first car to get a personal AI assistant in the company’s global portfolio. 

The personal AI assistant is designed by the acclaimed American firm ‘Star Design’. It depicts human-like emotions & voices and can give detailed information on every topic through Wikipedia. It will engage with people in the car and is powered by i-Smart Hub. It is a platform on which the partnerships, services, and subscriptions of CAAP will reside. It will allow customers to personalize their set of services.