This is the fastest mid-SUV to reach 2 lakh sales; only CNG SUV to offer 6 airbags

Maruti Suzuki India Limited announces that the Grand Vitara has  set a new benchmark in the SUV market by surpassing the 2-lakh sales milestone in just 23 months. This achievement cements its position as the fastest mid-size SUV to reach this milestone, highlighting its immense popularity.

The SUV combines fuel-efficient powertrains with segment-leading features, a strong road presence, and interiors.

Partho Banerjee, Senior Executive Officer, Marketing & Sales at Maruti Suzuki India Limited, celebrated this record-breaking milestone, stating, “The introduction of the Grand Vitara has been pivotal for us in the SUV segment. This dynamic vehicle has truly demonstrated its excellence by becoming India’s fastest mid-SUV to surpass 2 lakh sales in just 23 months. The Grand Vitara has revolutionised its segment by inspiring customers to make sustainable choices with the Strong Hybrid. The ALLGRIP technology has also resonated well with SUV lovers, furthering our endeavor to promote clean mobility solutions along with an adventurous driving experience. This indeed underscores Grand Vitara’s philosophy of ruling every road.”

He added, “With a market share of 12% in Q1 FY25, the Grand Vitara has not only established our credentials in the hyperactive mid-SUV segment but has also played a crucial role in growing the segment. We are deeply grateful to our community of over 2 lakh customers and are confident this SUV will continue to bring the joy of mobility to many more.”

To highlight the capabilities of its Strong Hybrid Technology, Maruti Suzuki launched an impactful campaign – “IT’S UNBELIEVABLE. IT’S STRONG HYBRID” in Q1 FY24. The campaign stems from a simple yet powerful thought – Maruti Suzuki’s Strong Hybrid Technology has extraordinary real-world benefits that are very relevant for today’s ever-evolving customers. A standout feature of the campaign was a remarkable journey of over 1200 km on a full tank, with lower emissions, demonstrating the efficiency and performance of the Grand Vitara's Strong Hybrid Technology. The campaign also showcased how Maruti Suzuki’s Strong Hybrid technology combines dual power sources – an Internal Combustion Engine and Electric Motors powered by a Lithium-ion battery. With the ability to be 60% on EV mode, the technology delivers an eco-friendly and remarkably silent drive experience.

The Maruti Suzuki Grand Vitara has resonated with its customers due to its exciting performance, distinctive style, commanding presence, and multiple powertrain options. The Suzuki ALLGRIP SELECT technology further encourages customers to wander off the beaten path and explore remote destinations with confidence and ease. The Grand Vitara also boasts a host of premium features such as a 22.86cm (9”) Smart Play Pro+ entertainment system, Head Up Display, 360 View Camera, Wireless Charging Dock, panoramic sunroof, ventilated seats, Clarion® Premium Sound System, PM 2.5 Air Cabin Filter, and more, making this mid-size SUV the ideal choice for discerning customers. Its latest benchmark of 2 lakh unit sales is a strong testament to its appeal, the company claims.

The Grand Vitara is equipped with an array of active and passive safety features, including Type Pressure Monitoring System and the newly introduced Acoustic Vehicle Alerting System (AVAS) in its Strong Hybrid variant. It is also the only premium CNG SUV to offer a 6-airbag variant for customers.