Eicher forays into mini truck space with launch of Pro 1049

Eicher Trucks and Buses, a part of VE Commercial Vehicles on Monday forayed into sub-5 tonne segment in the country with the launch of Eicher Pro 1049 mini truck.

The model, which has been designed to cater to the last mile distribution in urban, semi-urban and rural areas, comes with the longest cargo body of ten feet and highest payload in the segment.

"With this launch, Eicher Trucks and Buses plans to strengthen its leadership in the light and medium duty segment (LMD) and is aligned with the company's commitment to usher in the future of Indian trucking with next generation products and technologies," VE Commercial Vehicles said in a statement.

VE Commercial Vehicles Senior Vice President Marketing and Sales Shyam Maller said the sub-5 tonne category has great potential to grow as it addresses the critical last mile connectivity and distribution network.

Last year, market size of 3.5T- 5T segment stood at 8,080 units and the growth in this segment looks very promising, he said.

"The Eicher Pro 1049 marks our entry into the critical sub 5T segment and we plan to leverage this opportunity significantly and enhance Eicher's market share in the LMD segment," Maller said.

Eicher Pro 1049, which is part of the Eicher Pro 1000 series, has been indigenously designed at the company's Pithampur plant in Madhya Pradesh.