Despite corona impact, Jaguar Land Rover marked the end of 2020 with a 2nd successive qoq recovery in sales

Jaguar Land Rover (JLR) retail sales for the quarter ending 31 Dec 2020 were 128469 vehicles, 13.1% higher than the 113569 vehicles sold qoq, but down 9% on the same period last year. Jaguar Land Rover China sales were particularly encouraging, up 20.2% on the prior quarter and 19.1% yoy. Retail sales in most other regions also continued to recover and were up significantly on the prior quarter in North America (+31.7%), Overseas (+26.6%) and Europe (+20.5%). However, Jaguar Land Rover sales in these regions have not yet recovered to pre-Covid levels with sales for the quarter lower than a year ago in North America (-17.2%), Overseas (-20.0%), Europe (-16.3%) and the UK (-8.9%).

In response to strengthening global demand, Jaguar Land Rover has continued to roll out its exciting new range of 21 Model Year vehicles, incorporating the very latest technologies. Jaguar Land Rover remains committed to its electrification strategy and has a growing portfolio of electrified Jaguar and Land Rover vehicles, embracing fully electric, plug-in hybrid (PHEV) and mild hybrid (MHEV) vehicles, as well as continuing to offer the latest diesel and petrol engines, giving its customers even more choice. Following the significant expansion over the year, electrified options now extend to 12 models across the Jaguar and Land Rover portfolios.

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JLR said that 2020 was a year of two halves and, although Covid-19 continues to significantly impact the global auto industry, they are delighted to end the year with a second consecutive quarter of sales recovery. JLR’s performance in China, the region least impacted by Covid-19 in the most recent quarter, has been particularly encouraging with sales there growing on both a yoy and qoq basis.

Other markets are also showing strong signs of recovery, despite second Covid waves across the globe. JLR is well-placed in keeping their retailers open for business with online sales solutions, even when their doors are closed through lockdowns. This is also evidenced by the Land Rover website being ranked #1 in the most recent J.D. Power Study. An online ordering system in many markets enables people to reserve their vehicle digitally from home. Combined with safe, sanitised click and collect delivery options, this gives Jaguar and Land Rover customers ultimate convenience and flexibility.