Audi reveals plan to invest Euro 41 billion, launch 20 new models by 2025

German luxury car manufacturer Audi has revealed its plans to expand its footprint in the automotive industry. The company announced its plan to introduce over 20 new models across various markets by the end of 2025. Gernot Dollner, CEO of Audi AG, shared this strategic vision on Tuesday, highlighting the company's commitment to electrifying all major segments by 2027. Additionally, Audi plans to allocate a substantial capital expenditure of Euro 41 billion for the period spanning from 2024 to 2028.

Investment Breakdown

Audi AG is set to channel Euro 11.5 billion into the development of Internal Combustion Engines (ICEs), Plug-in Hybrid Electric Vehicles (PHEVs), and other segments. The remaining Euro 29.5 billion will be dedicated to Battery Electric Vehicles (BEVs) and digitalisation initiatives.

New Model Rollout

Dollner emphasised that the Audi Q6 e-tron signifies the beginning of a comprehensive product initiative poised to rejuvenate the company's portfolio in the forthcoming years. Among the planned releases for 2024 and 2025 are the A6 e-tron slated for a summer 2024 debut, and the A5, positioned as the inaugural model on the new Premium Platform Combustion (PPC) scheduled for the latter half of the year. Additionally, the new generation of Q5 is included in this extensive lineup.

Exponential Growth in Electric Vehicle Sales

Dollner expressed unwavering confidence in the future of electric vehicles (EVs). He cited Audi's remarkable performance in 2023, during which the company delivered 1.78 lakh electric vehicle units, marking a significant 51 per cent increase compared to the previous year.

Local Assembly Prospects in India

Audi India is contemplating the commencement of local assembly operations for electric vehicles. Such a move would enable Audi to offer its EV range at more competitive prices in India, potentially expanding its customer base. Currently, Audi's electric vehicle lineup in India comprises imported models such as the Q8 50 e-tron, Q8 55 e-tron, Q8 Sportback 50 e-tron, Q8 Sportback 55 e-tron, e-tron GT, and RS e-tron GT.