Century-old iconic British supercar brand Aston Martin on Tuesday launched a souped up version of its four-door sports car Rapide at Rs 3.29 crore (ex-showroom Thane).

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The new 2016 Aston Martin Rapide will be sold through Performance Cars, a division of Infinity Cars, Aston Martin said in a release.

"The new 6-litre Rapide offers unprecedented power and comfort at an extremely attractive price. India has been a market of strategic importance for Aston Martin," said Neil Slade, General Manager, Aston Martin.

Powered by a V12 engine, the four-door Rapide can propel from 0-100 kmph in just 4.6 seconds and has a top speed of 306 kmph.

The existing Aston Martin Rapide is the highest selling four-door sports car in the country accounting for over 50 per cent of the Aston Martin cars sold here, he said.

Founded way back in 1914, Aston Martin has created some of the world's most iconic sports cars such as the DB5, famously associated with James Bond, to modern classics such as the Vantage, DB9, DBS and the four-door Rapide.