Shubhtithi Weddings’ Role in Shaping the Modern Wedding Landscape

Shubhtithi, a premium wedding planning service, not only taps into these trends but also sets the standard with customized cultural experiences that ensure a touch of tradition in the modern wedding landscape. With about four years of expertise, the planners Nikita & Sahil have orchestrated around 80+ weddings locally & internationally weaving unforgettable experiences.   

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Destination weddings are increasingly popular, offering a refreshing change from traditional settings. These unique locations provide an intimate and memorable experience for couples and their guests. According to a survey conducted by various industry reports, there was a 21% rise in destination weddings from 2022 to 2023, with the Middle East gaining traction as a preferred location. One notable example is a recent wedding organized by Shubhtithi in Dubai, where the couple exchanged vows in the stunning property of the Park Hyatt. Domestically, while locations like Jaipur, Udaipur, and Goa remain timeless, Nikita says that 60% of their wedding queries are being routed to Rishikesh, Haridwar, and the mountains of the North, of which they had the pleasure of orchestrating a beautiful wedding in Rishikesh. 

Entertainment remains a cornerstone of large-scale weddings, with grand celebrations designed to leave a lasting impression. Additionally, according to industry reports survey also deduced that the average number of wedding functions increased from 3.2 in 2022 to 4.2 in 2023, signaling a shift towards more elaborate celebrations post-pandemic. For an event hosted in Surat, a sit-down Jain lunch for 1,800 guests was flawlessly executed with impeccable coordination, logistics, and hours of toil, showcasing the ability to manage large gatherings seamlessly. Shubhtithi specializes in curating unique and engaging entertainment experiences. For instance, at the wedding of the popular Badshah Masala owner’s daughter in Bombay, Sunil Grover, known for his character Gutthi, hosted the Haldi function. His lively performance, incorporating various characters from ‘The Kapil Sharma Show,’ made the event highly interactive and enjoyable for the guests.

Technology is revolutionizing the wedding industry, enhancing the experience for both couples and their guests. The Dubai wedding saw a tech-infused photo op where guests could scan and upload pictures of the couple. For another wedding in Surat, the Sangeet stage was quite dynamic, with a unique LED screen backdrop and cold pyros that magnified the event with its 360-degree fireworks. Leveraging advanced tools for planning and tracking, the planners ensure that every detail is meticulously managed. 

Sustainability is a growing trend in the wedding industry, with eco-friendly alternatives becoming more popular. Although big, grand weddings often involve significant waste, efforts can be made to minimize the environmental impact. Shubhtithi emphasizes reducing waste by accurately planning decor and other resources. For example, the planners repurposed floral waste from weddings into incense sticks, and organized seed papers, and small planters for gifting making the wedding as eco-friendly as possible. This demonstrates a commitment to sustainability without compromising on the grandeur of the event. 

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Shubhtithi excels at blending traditional rituals with modern convenience, offering personalized cultural experiences that make each wedding meaningful. From incorporating regional and traditional customs to creating bespoke contemporary ceremonies they connect with both the older and younger audiences finding the perfect blend. Shubhtithi’s ‘Shubhtithi Selects’ is an interesting wedding series showcasing a plethora of entertainment-driven ideas. From planning a numerology counter to customized room key cards to curating the itinerary in the shape of the wedding venue, customization reigned supreme. As the industry continues to evolve, Shubhtithi remains committed to setting new standards and creating meaningful celebrations that resonate with today’s couples.

(This article is part of IndiaDotCom Pvt Lt’s sponsored feature, a paid publication programme. IDPL claims no editorial involvement and assumes no responsibility or liability for any errors or omissions in the content of the article.)