Madhya Pradesh’s leading cafe and bakery Bake-N-Shake takes the digital route to reach a wider audience

One cannot debate the potential that social media platforms hold in today’s changing times. Almost every industry has witnessed robust growth by imbibing social media tools. Even the food and restaurant industry has seen an upward trend ever since social media came into the picture. Realising the need for social media marketing, Madhya Pradesh’s leading bakery and cafe, Bake-N-Shake has captivated the attention of patrons with its quality food and of course, strong digital presence.

The coffee pub is an ideal destination for millennials, teens and families with a plethora of delicacies. With its presence in different cities of the state like Bhopal, Gwalior and Indore, the bakery shoppe has significantly established itself as a front runner in the industry. Moreover, the four wise men behind bringing this bakery to life are Bharat Talreja, Sanjay Talreja, Goldy Talreja and Vinod Talreja.

Coined in 2004, Bake-N-Shake, over the years, has introduced a premium range of bakery products, delectable dishes and coffees to satisfy the tastebuds of its patrons. Some of the best confectionary products of the bakery are muffins, pastries, macaroons, cookies and croissants. Other than this, cream rolls come under the best-selling product at the bakery.

To give a restaurant-like vibe, Bake-N-Shake has a cosy dine-in setup that offers different scrumptious dishes like pizza, garlic bread, sandwich, burger, pasta, wraps and Chinese among other lip-smacking dishes. While Bake-N-Shake is one of the profound food joints in MP, the founders are consistently working to maximise the brand’s reach on the digital medium.

For the same, Bake-N-Shake has its exclusive online shoppe that delivers cookies and other bakery products all over India. Besides this, the cafe and bakery has a mobile app available on Android and iOS devices to order products online. Additionally, Bake-N-Shake delivers its products through food ordering apps like Zomato and Swiggy.

Interestingly, the founders have realised the need for content marketing to widen the reach of Bake-N-Shake across India. Leveraging the popularity of Instagram and other social media platforms, the team of Bake-N-Shake has dived deep into content creation to keep users updated about its products and services. Bringing a social media marketing strategy to the light, the digital platforms have helped Bake-N-Shake connect to its target audience in large numbers.

To know more about Bake-N-Shake, check its Instagram page ‘@bakenshake.in’ or visit its website www.bakenshake.in.

(Above mentioned article is a sponsored feature, This article is a paid publication and does not have journalistic/editorial involvement of IDPL, and IDPL claims no responsibility whatsoever.)