HMS Consultants: Revolutionising healthcare marketing strategy in India

HMS Consultants, a unit of HMS Advisors Pvt Ltd, is India’s first-of-its-kind healthcare marketing strategy consulting firm. Unlike traditional advertising agencies, HMS Consultants provides data-driven strategies tailored specifically for healthcare providers, including hospitals, clinics, and specialty practices across urban and rural areas.

The Genesis of HMS Consultants

The story of HMS Consultants begins with Akhil Dave, a seasoned healthcare marketing professional with over 24 years of experience. Having served as a marketing head for some of India’s top hospitals, Akhil has consistently delivered outstanding results. In 2020, he embarked on an entrepreneurial journey, partnering with Niraj Upadhyah, the founder of Trizone Communications Pvt Ltd. Together, they co-founded Trizone Healthcare Consultants, providing comprehensive 360-degree integrated marketing communication (IMC) solutions to mid-large healthcare organisations.

Despite their success, Akhil recognised a significant gap in the market. Many smaller healthcare providers, clinics, multispecialty hospitals, and rural hospitals needed expert marketing strategies but couldn't afford the premium services offered by large agencies. These providers often have marketing teams or digital marketing agencies that fail to perform well due to a lack of strategic guidance. Doctors and hospital owners are eager to focus more on their medical practice than on marketing activities, and they seek assistance from experts who can offer affordable fees. Additionally, healthcare organisations need help finding suitable marketing professionals who understand the intricacies of the healthcare industry and need someone to provide strategic support and guidance.

This insight led to the establishment of HMS Consultants, a firm dedicated to filling this market gap by offering affordable, strategic marketing consultancy services tailored to the unique needs of healthcare businesses across India.

Akhil's passion for healthcare marketing extends beyond his consultancy work. He is also the Founding Chairman of AHMP India Foundation, an initiative driven by like-minded healthcare marketing professionals committed to inspiring, innovating, and transforming ethical healthcare marketing practices in India. Through networking and education, AHMP India Foundation aims to raise the standards of healthcare marketing, ensuring that it adheres to ethical guidelines while effectively reaching and engaging with patients.

This dedication to ethical marketing and his extensive industry experience position Akhil Dave as a thought leader in healthcare marketing, making HMS Consultants a trusted partner for healthcare providers seeking strategic guidance and innovative solutions.

Unique Services and Approach

HMS Consultants specialises in "prescription-based consultancy" services. Much like a doctor diagnosing and prescribing treatment, HMS analyses healthcare providers' specific marketing challenges and prescribes strategies to overcome them.

Key Services Offered by HMS Consultants:

1. Healthcare Marketing Strategy Development:
   It crafts customised marketing plans to enhance brand visibility, patient engagement, and revenue increment, ensuring that healthcare providers effectively reach their target audience.
2. Hospital Marketing Audit:
   Its comprehensive audits assess existing marketing activities to identify areas for improvement, providing actionable insights and recommendations to optimise performance and increase ROI.
3. Revenue and Profitability Strategies:
   It develops strategic plans to increase revenue for hospitals and clinics, including optimising service offerings and identifying new revenue streams.
4. Digital Marketing Consulting:
   Its team advises on a result-oriented strategy using SEO, SEM, social media, and content marketing to boost online presence and connect with potential patients.
5. Reputation Management:
   It helps in maintaining a positive online presence and manage patient feedback to build trust with the audience.
6. Patient Engagement Strategies:
   It implements innovative approaches to improve patient loyalty and satisfaction, enhancing the overall patient experience.
7. Market Research and Analysis:
   Its in-depth insights into market trends and patient behaviours inform strategic decisions, helping healthcare providers stay ahead of the competition.
8. Assistance in Setting Up New Clinics or Hospitals:
   It offers comprehensive support for setting up new healthcare facilities, including marketing research, location identification, and brand development.
9. Data-Driven Marketing Strategy Services:
   It specialises in developing strategies that leverage patient data to enhance communication and marketing efforts, ensuring data is used responsibly and effectively.

Why HMS Consultants?

HMS Consultants is a strategic partner offering expert guidance to optimise healthcare marketing efforts and maximise ROI. HMS empowers healthcare providers to execute effective marketing campaigns and achieve business objectives.

Empowering Healthcare Professionals

HMS Consultants also focuses on nurturing new talent and experienced healthcare marketers by offering associate consultant roles. These roles provide a platform for professionals to establish their consultancy practice, backed by HMS's extensive network and expertise.

Join the Movement

As the healthcare industry continues to grow, HMS Consultants is committed to helping providers navigate the complexities of marketing. By bridging the gap between strategy and execution, HMS ensures that its clients can effectively reach their target audiences and achieve their business objectives.

For more information, kindly contact:

HMS Consultants

Phone: +91 990 410 4737
Email: akhil@hmsconsultants.in
Website: https://www.hmsconsultants.in

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